Cosmetic Surgery Marketing Trends

healthcare digital marketing

Cosmetic surgery marketing has seen tremendous changes over the last 10 years – changes that the pandemic greatly accelerated. Between an explosion in online searches for cosmetic surgery procedures, the emergence of TikTok as a platform for marketing plastic surgeons, and increased costs for PPC ads, cosmetic surgery marketing trends have shifted quite unpredictably. In … Read more

How Much Do Plastic Surgeons Spend on Marketing?

How Much do Plastic Surgeons Spend on Marketing

Transcript Most plastic surgeons overestimate how much their competitors are spending on marketing a month. My name is Frank, I’m the founder at Sagapixel. We’re a digital marketing firm that works with plastic surgeons throughout the United States, the UK, and even in the Middle East. Well, we’ve spoken with all kinds of different practices … Read more

Is It OK to Have Multiple Schema Snippets on One Web Page

Is It OK to Have Multiple Schema Snippets on One Webpage

Transcript

So, is it okay to have multiple schema types on one page?

Google actually answered this question back in 2019.

Let’s take a look at this tweet from Google Webmasters and we’ll see that they actually answered this question.

Yes, having multiple schema types on one page really isn’t a big deal, although it could present some conflicts.

Schema is Not a Direct Ranking Factor

First, let’s start by saying that schema is not a ranking factor.

It’s something that  helps Google to understand what a page is about if they need help.

The example that I’ve I used that I’ve heard before is that if we have a page that’s about Jaguars, it can help them understand that we’re talking about the football team, automobiles, or animals, or probably any other number of potential uses for Jaguars.

But in most cases, things aren’t that ambiguous.

So they’re going to actually end up really using it for rich snippets, rich results.

Google Uses Schema for Rich Snippets

In the case of like a recipe, for example, it may pull in information , as far as like pictures or steps or time to prepare, “how-to” schema, which I’ve seen popping up a little bit here and there in the search engine results may show the steps that one may need to go through.

A product page may say how much product costs, whether it’s in stock or not, maybe include reviews.

Where the conflict can come in is if we have multiple schema types, such as let’s say, we have a recipe page that’s showing has recipe schema, but it also has FAQ schema on it.

Google may not know exactly which one to show given a specific situation.

So if you put both of those schema types on the page, you may have a situation where you are really are hoping to show the picture of the dish for your recipe and the steps to walk through it or that that’s what users want. And that’s what they’re more likely to click on.

But instead it’s showing the FAQ stuff, which is not really what people are looking for when they’re looking for a carbonara recipe, for example.

So ultimately it’s not the end of the world of you’re including two schema types, as long as they’re not competing with one another for some sort of rich snippet in the search results.

Plastic Surgery Keywords for SEO & PPC

Prefer video? Choosing the right plastic surgery keywords to target is the foundation of both PPC and SEO for plastic surgeons. We’re a plastic surgery marketing agency that focuses primarily on digital marketing. Our plastic surgery SEO services focus each and every day working to get out clients to rank for plastic surgery keywords on … Read more

Digital Marketing Packages & Pricing – What To Look Out For

digital marketing packages

Premade digital marketing packages are almost always a sign of a bad digital marketing company. The market your business competes in is unique. The socioeconomic realities of your customers are different than those of businesses just like yours in other geographic markets. The businesses your digital marketing will be competing against will vary tremendously from … Read more

SEO Pricing – How Much Do SEO Agencies Charge?

seo pricing

SEO pricing can vary wildly depending on a number of factors. This article is going to share the average pricing for SEO agencies given each of these factors. Before we get into the details, you should understand the main drivers of SEO pricing, which are: The reputation of the SEO company/the demand for its services … Read more

SEO for Telemedicine

healthcare digital marketing

SEO for Telemedicine is a Green Field of Opportunity for Healthcare Professionals Patients both young and old are becoming more comfortable with video conferencing using platforms such as Zoom and Skype. This presents a huge opportunity for physicians to expand the geography they serve to virtually anywhere with an internet connection; as a result, search … Read more

Is Yext Worth the Cost? Is it a Scam?

healthcare digital marketing

Yext Can Be Worth It for Large Businesses; Not So Much for Smaller Ones For a local business with just a few locations that aren’t going to be moving any time soon, Yext makes very little sense. However, a large company like McDonald’s that needs a solution to manage hundreds of locations that may move, … Read more

[TUTORIAL] Voice Assistant Schema Markup for Your Website

How to Add Voice Schema Markup to Your Website Google recently announced the beta of Speakable, a schema markup that allows you to identify sections of your content that is most suitable for text-to-speech audio playback. This new schema markup will help you to deliver news content over Google Assistant, the voice assistant used by … Read more

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