Here’s what makes a website HIPAA compliant, step by step, so you can fix yours or make sure you build it right from the start. What Counts as Protected Health Information (PHI) on a Website? Under 45 CFR §160.103, PHI is any individually identifiable health information held or transmitted by a covered entity. On a … Read more
Key Takeaways Meta now restricts healthcare advertisers across three tiers — Core Setup (least restrictive), Mid-Restricted, and Full-Restricted — each limiting what data your pixel and Conversions API can send back to Meta. This is not the same as Special Ad Categories. These are separate data-level restrictions that affect your conversion tracking, audience building, and … Read more
I’m seeing a lot of people try to get AI to do everything for them, and in most cases the output is mediocre at best. That is especially true when it comes to AI healthcare SEO. AI has absolutely changed the way I work. It has made parts of SEO dramatically faster. It can take … Read more
If you’re running Facebook ads for a healthcare organization, there’s a good chance that you’re violating HIPAA and you don’t even know it. For years, many doctors and healthcare administrators have operated under the misconception that high-level tracking data—like an IP address or a website visit—doesn’t constitute Protected Health Information (PHI). They are wrong. The … Read more
The current narrative surrounding GEO/AI SEO for ChatGPT goes something like this: Keywords are dead. Users are engaging in long, complex, conversational back-and-forths with AI to find exactly what they want. Then, they hop over to Google to verify everything. It sounds plausible. But is it true? We wanted to move past the anecdotes and … Read more
Done right, Facebook Ads for plastic surgeons can drive the lowest cost per lead of any paid marketing channel available today. However, when poorly executed, Facebook and Instagram ads often result in a flood of clicks who either cannot afford your procedures or simply do not trust your expertise. This guide will walk you through: … Read more
Your ad has been disapproved by Google for “speculative and experimental treatment” — what does this even mean? Many business owners and marketers give up there, assuming Google’s decision is final. But in most cases, it’s either a misunderstanding or a fixable issue with your ad copy or landing page content. In this article, I’ll … Read more
With the global medical spa market projected to reach $33.9 billion by 2024 and competition rapidly increasing, having a strategic medical spa marketing plan is essential for long-term success. In this guide, we’ll explore proven med spa marketing strategies that help drive consistent leads, increase brand awareness, and grow your client base. If you’re … Read more
SEO for orthopedic practices can be a primary engine for sustainable organizational growth if done right. This article is designed to provide a high-level roadmap to transition your clinic from being a local hidden gem to the dominant provider in your regional market. You will understand how to execute technical SEO, build medical authority, and achieve … Read more
We’ve been doing Google Ads for orthopedic surgeons since 2017 and there’s one thing that stands true: when done for a practice with a good reputation and when executed optimally, it can fill your calendar. While organic SEO is a great long-term play, it can take months or even years to see a return on … Read more
You’re running a Google Ads campaign, and you got the dreaded “ads disapproved” message: Health in personalized advertising. The good news? You can still run effective Google Ads for your practice without violating HIPAA or getting flagged by Google’s policies. In this article, I’ll explain exactly what this disapproval means, why it happens, and how you … Read more
Launching a new website is exciting, but figuring out how to get it ranking in Google can feel overwhelming. Where do you even start? Which steps actually matter, and which are irrelevant? Over the past 15 years, I’ve worked on hundreds (possibly thousands) of websites, helping them grow from zero traffic to thousands of monthly visitors. One … Read more
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