Content marketing can achieve two goals for a healthcare organization: get found and start to build trust. At the same time, the way patients find certain types of information is changing, with much of that usage moving to LLMs. That’s not to say that all health-seeking behavior online is happening there; traffic is down, but … Read more
I’ve been doing SEO for healthcare practices for over a decade, and I have some version of the same conversation almost every week. A practice owner tells me their website is HIPAA-compliant. Then I look under the hood and find Google Analytics 4 running out of the box, a Meta Pixel firing on every procedure … Read more
Most local businesses I talk to are leaving money on the table with local search, and they usually don’t know it. The website isn’t mobile friendly, the Google Business Profile hasn’t been touched since it was claimed, the listings across the web have three different phone numbers on them. None of it feels urgent until … Read more
You’re spending $4,000 a month on Meta. The leads are cheap — $11, $14, sometimes $8 on a good week. Ads Manager looks fantastic. Then your front desk tells you that half the numbers go straight to voicemail and stay there, and the people who do pick up are asking whether you take Medicaid for … Read more
Your med spa is doing somewhere between $40,000 and $150,000 a month. Money is going out the door every month — an Instagram you post to, a website somebody built two years ago, maybe an agency sending you a report you skim. And if someone asked you today which of those produced last month’s consults, … Read more
Most practices treat HIPAA like something you bolt on after the site is built — an SSL certificate, a checkbox on the contract, maybe a scrub of the contact form. It doesn’t work that way. HIPAA-compliant website design starts with decisions made before a single page is wireframed: where the site is hosted, which forms … Read more
Key Takeaways Meta now restricts healthcare advertisers across three tiers — Core Setup (least restrictive), Mid-Restricted, and Full-Restricted — each limiting what data your pixel and Conversions API can send back to Meta. This is not the same as Special Ad Categories. These are separate data-level restrictions that affect your conversion tracking, audience building, and … Read more
I’m seeing a lot of people try to get AI to do everything for them, and in most cases the output is mediocre at best. That is especially true when it comes to AI healthcare SEO. AI has absolutely changed the way I work. It has made parts of SEO dramatically faster. It can take … Read more
If you’re running Facebook ads for a healthcare organization, there’s a good chance that you’re violating HIPAA and you don’t even know it. For years, many doctors and healthcare administrators have operated under the misconception that high-level tracking data—like an IP address or a website visit—doesn’t constitute Protected Health Information (PHI). They are wrong. The … Read more
The current narrative surrounding GEO/AI SEO for ChatGPT goes something like this: Keywords are dead. Users are engaging in long, complex, conversational back-and-forths with AI to find exactly what they want. Then, they hop over to Google to verify everything. It sounds plausible. But is it true? We wanted to move past the anecdotes and … Read more
Done right, Facebook Ads for plastic surgeons can drive the lowest cost per lead of any paid marketing channel available today. However, when poorly executed, Facebook and Instagram ads often result in a flood of clicks who either cannot afford your procedures or simply do not trust your expertise. This guide will walk you through: … Read more
Your ad has been disapproved by Google for “speculative and experimental treatment” — what does this even mean? Many business owners and marketers give up there, assuming Google’s decision is final. But in most cases, it’s either a misunderstanding or a fixable issue with your ad copy or landing page content. In this article, I’ll … Read more
Schedule a call with us
