Looking for the best med spa marketing ideas to attract more clients and keep your appointment calendar full?
With the global medical spa market projected to reach $33.9 billion by 2024 and competition rapidly increasing, having a strategic medical spa marketing plan is essential for long-term success.
In this guide, we’ll explore proven med spa marketing strategies that help drive consistent leads, increase brand awareness, and grow your client base.
Whether you specialize in injectables, microneedling, laser treatments, or other aesthetic services, these medical spa marketing ideas will give you an edge in your local market.
Let’s dive in!
The following med spa marketing ideas should be able to keep your calendar filled:
- Build Location Specific Service Pages
- PPC Advertising on Google Ads
- Work Video into Your Content Marketing Strategy
- Leverage Social Media to Increase Engagement
- Build Local Citations
- Optimize Your Google My Business Listing
- Engage with Your Community
- Encourage Client Reviews
- Network with Other Business Owners
In this article, I go into more detail about each of these. If you’d like to talk to me, or someone years of experience working at a med spa marketing agency that works with clients throughout the US and Europe, let’s book a time to talk.
1. Build Location Specific Service Pages
One of the best ways of generating leads for your medical spa is to drive organic traffic from Google and other search engines. Roughly 81% of people use a search engine to find a product or service. So, ranking in Google search gives your business greater visibility. The higher you rank, the better your traffic.
For a local med spa, this means creating treatment pages targeting the areas you serve.
As a result, when someone performs a search for a treatment you provide in a nearby city, you’ll have a relevant page optimized for their location.
For example, someone might search “microneedling tampa” or “microneedling st. petersburg FL.” When they perform these searches, you’ll have ultra-focused pages targeting each “treatment + city” combination.
When you create service pages for each area you serve you’re aiming at ranking in that localized region. The hope is that when someone physically located in Tampa would see the Tampa page even when they perform a search such as “microneedling near me.”.
Now, this doesn’t mean copying and pasting the exact same content. You should aim for a minimum of 50% unique content for each location’s service page. Simply switching out the location name isn’t likely to result in actually getting these pages into Google’s index.
2. Invest in Google Ads
One of the most effective med spa marketing strategies is using Google Ads to drive targeted traffic and high-converting leads to your website.
Truth be told, paid search ads are the first thing you see when you perform a search for a medical spa service:
When potential clients search for “laser hair removal near me”, “best med spa in [city]”, or specific aesthetic treatments, paid search ads appear at the top of Google’s results—above organic listings. This prime positioning boosts visibility, increases website traffic, and improves lead generation for your medical spa services.
If your competitors are already running Google Ads campaigns, they’re capturing leads that could have been yours. By investing in paid search advertising, you ensure your med spa remains competitive, appears first for high-intent search queries, and converts more potential clients into booked appointments.
3. Get Your SEO Right
Investing in SEO is crucial for your medical spa’s online visibility and attracting new clients. Any modern med spa marketing strategy should include optimizing for organic traffic through ranking on Google and other search engines. Here’s an overview on how you can improve your medical spa SEO or see our full med spa SEO playbook for a more in-depth guide.
Ensure Your Site is Technically Sound
First, you need to make sure your website is technically sound. A technically robust website allows search engines to crawl and index your pages efficiently. Here’s a checklist to get you started:
- Mobile Optimization: Ensure your website is mobile-friendly. Google’s mobile-first indexing means that your site’s mobile version is considered the primary version. This means your site should load quickly, be easily navigable, and serve roughly the same experience as the desktop version of your site on small devices.
- Fast Loading Speed: Optimize images and leverage browser caching to improve your site’s loading speed. Slow websites can hurt your rankings and make for a worse user experience. Google uses load times as a ranking factor and the slower your site is, the more often prospective patients will leave and look elsewhere.
- SSL Certificate: Secure your site with an SSL certificate. HTTPS is a ranking factor, and it ensures that data sent between your site and the user is encrypted.
- Fix Crawl Errors: Regularly check for and fix crawl errors using Google Search Console. Ensure there are no broken links or pages that can’t be accessed by search engines. This means web crawlers won’t be able to find pages to add them to their index or see updates to pages when you make them.
- Canonical Tags: Use canonical tags to avoid duplicate content issues. This tells search engines which version of a URL is the primary one and ensures authority gets passed to those pages instead of variations of them.
Create Click-Worthy Titles
Your page titles are what users see in search results. Crafting compelling and click-worthy titles can significantly increase your click-through rate (CTR). While the end goal of SEO is to rank in the 1st position, if your title is more enticing, you can actually attract more clicks.
What’s more, Google recently revealed that they do, in fact, use user signals in their ranking factors. This means the more clicks your site gets, the more likely Google will push you up in their search results. So, having click-worthy, optimized Titles benefits you both in click-through rates and improved rankings.
Here are some tips for improving your medical spa business’s Titles for SEO:
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- Use Target Keywords: Include your primary keyword in the title to show relevance to the search query.
- Add Power Words: Words like “best,” “top,” “affordable,” and “expert” can make your titles more enticing.
- Keep it Concise: Aim for titles that are 50-60 characters long to ensure they aren’t cut off in search results.
- Include Numbers: Titles with numbers can catch the eye and convey a sense of order or a list, such as “Top 5 Skincare Treatments for 2024.”
- Feature a Value Proposition: To set your Titles apart from your competition, feature something unique to your med spa. For example, include how many 5-star reviews you have on Google, your years of experience, or if you offer free consultations.
Improve Your On-Page
On-page SEO involves optimizing individual web pages to rank higher and earn more relevant traffic. The content featured on your pages is integral for clarifying to Google what those pages are about. As such, you need to optimize your content to ensure your med spa business appears in the search results for your services and locations.
- Quality Content: Ensure your content is informative, engaging, and tailored to your target audience. Use relevant keywords naturally throughout the content and don’t overuse those terms. Your content needs to be both more thorough than your competitors but concise for user experience.
- Header Tags: Use H1 tags for titles and H2, H3 tags for subheadings to structure your content better and make it easier for search engines to understand and for users to skim. Most people don’t actually read a web page fully, they’ll scroll through the page to see what it’s about and might stop if they find a relevant section to their questions or concerns.
- Internal Linking: Use internal links to guide visitors to related content on your site, which helps keep them engaged longer and helps search engines understand your site structure.
- Alt Text for Images: Use descriptive alt text for all images. This helps search engines understand the content of your images and improves accessibility.
Turn Videos into SEO-Optimized Blog Content
Blogging is a powerful med spa marketing strategy that helps attract potential clients by answering their most pressing questions. However, producing high-quality, SEO-optimized content doesn’t have to start with writing—our med spa SEO team takes a different approach.
Rather than starting with a blank page, we shoot video content first, then turn those video transcripts into engaging, search-optimized blog articles. This method allows us to:
- Maximize content efficiency – One video becomes both a blog post and social media content.
- Improve SEO performance – Transcripts ensure natural keyword usage while keeping the content conversational and engaging.
- Repurpose the content– A single video can fuel multiple marketing channels.
How We Turn Videos into Blog Content:
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Shoot Video Content on Med Spa Topics
- Answer common patient questions.
- Explain treatments, pricing, and benefits.
- Share client success stories.
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Transcribe & Structure the Content for SEO
- Edit the transcript for readability.
- Optimize with treatment + city keywords.
- Add headings, bullet points, and internal links.
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Enhance with Visuals & Publish
- Include before-and-after photos.
- Embed the original video for increased engagement.
- Share across social media and email newsletters.
This video-first blogging strategy allows your med spa website to rank higher in search results, while also giving you highly shareable content for social media. By combining video production with blogging, you create a multi-channel content strategy that strengthens your online visibility and lead generation efforts.
4. Start Sending Automated Emails Through Your CRM
Many med spas are sitting on a goldmine of customer data within their CRM but aren’t fully utilizing it to drive repeat business. If you’re only sending occasional promotions, you’re missing out on a huge opportunity to re-engage past clients and increase bookings. By implementing the right email sequences, you can turn your CRM into a revenue-generating machine. Here are the three essential email sequences that every med spa should be using.
The Cross Sell Sequence
The first is the Cross-Sell Sequence, which introduces clients to complementary treatments. For example, a patient who received Botox may be interested in microneedling a few months later. These emails should educate clients about the benefits of additional services, ideally through video content that lives on Instagram or YouTube. By linking to before-and-after photos, treatment demos, or client testimonials, you not only increase conversions but also grow your social media following—keeping your med spa top-of-mind.
The We Haven’t Seen You in a While Sequence
Next, the We Haven’t Seen You in a While Sequence helps win back lapsed clients who haven’t visited in 6-12 months. These emails should include special offers or reminders to encourage them to return, scheduled strategically at 6, 9, and 12-month intervals. Many past clients may have tried another provider and weren’t satisfied—this sequence gives them a reason to come back to your med spa.
The “Evergreen Offers” Sequence
Finally, your Evergreen Offers Sequence leverages special promotions and referral incentives to drive engagement and word-of-mouth marketing. These could include “bring a friend” specials, giveaways tied to social media shares, or exclusive discounts on signature services. Integrating these offers with video content on Instagram or other social platforms ensures that clients not only see the promotions but also stay engaged with your brand on a daily basis. When executed correctly, these three email sequences will keep your med spa front and center in your clients’ minds, boost retention, and generate consistent revenue.
5. Use Instagram to Stay Top-of-Mind & TikTok to Get Discovered
Use Instagram to Stay Top-of-Mind & TikTok to Get Discovered
Social media is essential for growing your med spa’s brand, but different platforms serve different purposes. Instagram is your key to staying in front of existing clients, while TikTok is where you can reach new audiences organically and attract potential clients who may have never heard of you before.
On Instagram, focus on nurturing relationships with current customers. Regularly post before-and-after photos, client testimonials, behind-the-scenes content, and treatment demos. Stories and Reels help keep your med spa top-of-mind, while engagement through comments and DMs strengthens connections. The more often clients see your content, the more likely they are to book their next appointment.
Meanwhile, TikTok is your best tool for organic discovery. By leveraging trending sounds, educational content, and engaging short-form videos, you can get in front of thousands of potential clients—without paying for ads. Show transformations, bust myths about aesthetic treatments, and create fun, relatable content that encourages shares. TikTok’s algorithm rewards engagement, meaning one viral post could introduce your med spa to an entirely new audience.
Both platforms also serve as powerful forms of social proof. When happy clients tag your spa or share their results, their followers are more likely to trust your services and book an appointment. And if someone posts a negative experience, responding professionally shows that you care about customer satisfaction—turning a potential issue into an opportunity to build credibility. By using Instagram for retention and TikTok for discovery, your med spa can attract, engage, and retain more clients than ever before.
6. Get Listed on Local Directories like Realself and Yelp
Local directories have two benefits: first, they are often used to look up reviews of a medical spa. Second, they might help with SEO when they link back to your website, providing you a “backlink.”
Backlinks, links pointing to your website, are an important part of any organic marketing strategy. For local services, like a medical spa, citations on directories do provide backlinks. The added benefit is these websites help generate leads by sharing positive experiences your clientele has had with your medical spa, as well as directing users to your site.
Citations are basically any link from a local or niche-relevant directory site.
Users searching for “best medical spas in [city]” will usually find directories or review sites. In the example below, 2 of the 4 top results for “best medical spa Atlanta” are review websites, with Yelp at position 1:
So, if you’re listed on these sites, there’s a chance you’ll grab those leads.
7. Optimize Your Google Business Profile for the Local 3-Pack
The next marketing strategy for generating leads for your med spa is optimizing your Google Business Profile (formerly known as Google My Business).
Google My Business (Google Business Profile) is important for local businesses as it tells Google of important business information like service areas, hours, and contact methods. An optimized Google Business Profile listing also increases the chances of your business appearing in Google’s Local 3-Pack. This feature often appears above many organic search results, placing the including sites further up on the page:
Now, optimizing your Google Business Profile listing doesn’t mean keyword stuffing your business name. That’s actually against Google’s guidelines and could result in a removal of your Google Business Profile from local search results.
That said, including accurate service areas, hours, full business name, contact information, and business description all contribute to ranking in local search.
Your Google Business Profile listing influences:
- Your appearance in Google’s Local 3-Pack
- Your business information that shows in local search
- Your business’s Knowledge Panel
The point of optimizing your Google Business Profile isn’t only to appear in the local search. You’re proving to local searchers that you are, in fact, a local business. In a way, you’re building trust with potential customers. And, that trust helps generate leads for your business.
Ranking in the Local 3-Pack
The Local 3-Pack shows the top three results for a localized area.
Optimizing your Google Business Profile listing for appearing in the Local 3-Pack is great for generating leads to your electrician business or client. More searchers trust the Local 3-Pack than don’t. So, appearing in it means a greater chance of capturing that traffic and generating more leads.
8. Engage with Your Community
Moving away from online for the next lead generating strategy for medical spa; be an active member of your community.
Being a local business, your customers are members of your community. Show you care for your community through local events.
The most obvious form of this would be to sponsor a local event. A parade, a school event, a fundraiser, or any other event presents a great opportunity for meeting potential clients.
Meeting face-to-face with your community helps build trust with prospective clients. That trust could generate leads as the members of your community remember your name and face.
9. Encourage Client Reviews
Like social media, previous customer reviews serve as a form of social proof. Good reviews of your medical spa generate leads as future users compare you against competitors
Now, don’t beg your customers to review you on Google or any other site. No one likes being told to leave a review. But, a gentle, friendly reminder helps encourage your customers to leave their positive comments somewhere. Including an automated email after a treatment requesting a review can help grow your medical spa’s review count.
If your med spa has tons of positive reviews, more people will be inclined to contact you. But, the same rings true in the opposite direction for negative comments.
Manage your reviews and address any negative comments to show you’re willing to fix any problems.
Positive reviews affect your ranking in Google’s Map results. So, manage your reviews and address any negative comments. The more positive reviews you have, the better your chances of ranking locally and generating more organic leads.
10. Network with Other Businesses
Like engaging with your community, network with other beauty industry businesses. By interacting and building relationships with salons, yoga studios, makeup artists, and other similar businesses, you’re building a referral network.
The idea behind networking with other business owners is when one of their customers asks about the types of treatments you offer, the business may refer that client to you.
Building these professional referrals generates leads for your med spa as the customers of other trusted, local businesses learn of your services. The trick is networking with business owners who don’t offer the same types of services as you.
Summary
The marketing tactics that drive leads for medical spas follow many of the best practices for any local business.
- Develop content marketing strategy for blogging, social media, and video
- Work on off-page tactics like your Google Business Profile listing and citation building
- Utilize social proof through social media sites and customer reviews
- Engage with your community and network with other beauty and self care businesses
One final suggestion; while attending local events or networking with other business owners, have professional brochures or business cards on-hand.
Having physical marketing materials and handing them to prospective customers or business owners helps keep your name in their mind. By taking home a brochure or business card, they’re bringing an easy reminder of your medical spa.
