If your medical spa struggles to attract and retain clients in 2024, it’s likely due to a lack of locally targeted marketing strategies and an understanding of current industry trends. This comprehensive roundup of 2024 medspa statistics provides helpful insights so you can refine your marketing strategies and thrive in the competitive med spa industry.
By examining data on the global growth of medical spas, patient demographics, and average spending patterns, you’ll gain the knowledge needed to make informed decisions that enhance client acquisition and retention for your medspa. For example, many medical spas aren’t aligning their facial treatments and anti-aging treatments with client expectations, leading to ineffective marketing efforts and lost revenue.
These medspa statistics will help you pinpoint key areas to focus on, ensuring your marketing campaigns resonate with your target audience. Using this data, you can optimize client engagement, improve retention rates, and boost your medspa’s performance and profitability.
How much is the global medical spa market expected to grow?
The global medical spa market is projected to reach $33.9 billion (USD) by 2024, growing at a compound annual growth rate (CAGR) of 13.8%, according to Grand View Research. This significant growth highlights the increasing demand for medical spa services worldwide, including Botox injections, dermal fillers, laser hair removal, and chemical peels, among other cosmetic treatments.
What is the average demographic of patients?
The majority of patrons at medical spas are younger adults, with women 55 years old and over comprising only 21 percent of the clientele, according to Medica Depot. This indicates a strong preference for medical spa treatments among younger demographics, focusing on preventive and cosmetic treatments to maintain youthful appearances and address early signs of aging.
Younger clients at med spas often seek beauty treatments like skin rejuvenation and body contouring to enhance their looks and confidence.
How much are profits from the global med spa market expected to reach by 2030?
Profits from the global medical spa market are expected to soar to $49 billion by 2030, according to Grand View Research. This significant growth is driven by the increasing popularity of non-invasive cosmetic treatments and the growing awareness of wellness and anti-aging solutions. As more individuals seek out medical spa procedures for convenience and effectiveness, medical spa businesses continue to expand rapidly.
How much do patients spend per visit on average?
According to Medica Depot, patients spend an average of $536 per visit to a med spa. This expenditure includes various cosmetic treatments, such as Botox, which typically ranges from $10 to $15 per unit, and chemical peels, which can cost between $150 and $300. These price points reflect the premium nature of medspa services, which cater to clients seeking effective and convenient aesthetic treatments.
How much is the United States med spa market worth?
The United States med spa market was valued at approximately $19 billion as of 2023, per Grand View Research. This substantial market value is part of the larger global aesthetics market, which reached $99 billion in 2021. The impressive market size reflects the growing demand for aesthetic treatments and wellness services in the U.S.
How many registered visits do medspas receive per year?
Medspas register an impressive 155.8 million visits annually, according to Global Payments Integrated. This high volume highlights medspa services’ growing popularity and acceptance, driven by increasing consumer interest in aesthetic and wellness treatments. These visits reflect a growing demand for non-invasive cosmetic procedures and advanced skincare solutions.
Contact Sagapixel Today To Kickstart Your MedSpa’s Marketing Efforts
The medspa industry is booming, offering exciting opportunities for growth. However, with increased competition, it’s crucial to understand the market dynamics. These statistics provide valuable insights into consumer behavior, treatment preferences, and industry trends.
Ready to take your medspa to the next level? Schedule a call with Sagapixel today to discuss how we can help you achieve your business goals.
Sources
“Medical Spa Market Size, Share & Trends Analysis Report By Service (Facial Treatment, Body Shaping & Contouring, Hair Removal, Scar Revision, Tattoo Removal), By Age Group, By Gender, By Service Provider, By Region, And Segment Forecasts, 2024 – 2030.” Grand View Research. https://www.grandviewresearch.com/industry-analysis/medical-spa-market
“10+ Fascinating Medical Spa Industry Statistics.” Nina Peterson. Medica Depot. April 25, 2023. https://www.medicadepot.com/blog/medical-spa-industry-statistics.html
“Medical spa payment trends [infographic].” Global Payments Integrated. Nov. 20, 2019. https://www.globalpaymentsintegrated.com/en-us/blog/2019/11/20/medspa-payment-statistics-infographic
