Effective Link Building Strategies for Medical Spas in 2024

Is your medical spa buried in the depths of search results? Every day, potential clients choose your competitors simply because they can’t find you online.

This digital obscurity isn’t just costing you business – it is preventing people from accessing your transformative medical spa services.

Thankfully, there is a powerful solution out there. Strategic link building can drive your medical spa to the top of search rankings, showcasing your services to ideal customers.

In this guide, we will help you master the link building aspect of med spa SEO to enhance your medical spa visibility and keep your appointment calendar full of bookings.

What is Link Building?

Link building is the strategic process of acquiring backlinks from other websites to your website. It is one of the pillars of search engine optimization (SEO), as links are an important ranking factor.

Simply put – backlinks are votes of confidence. When a reputable site links to your medical spa website, it tells search engines that it is valuable and trustworthy. The more high-quality links you have, the more authoritative your medical spa website appears.

Why Link Building is Crucial for Medical Spas

For medical spa owners, link building is a powerful tool for growth and visibility in a highly competitive industry. Here are a couple of things a proper link building strategy can achieve for your medical spa business:

• Improve search rankings and increase organic traffic – A strong link profile can help you climb the search results faster. More people are exposed to your website, naturally increasing organic traffic.

• Enhance brand visibility and credibility – Links serve as third-party endorsements, signaling that your spa is trusted in the industry.

• Gain a competitive advantage – The difference between showing up on the first page of search results or being buried on page five is huge.

Let’s say someone searches for “medical spas near me”. If your spa ranks in one of the top three positions, here is how much traffic you could get, based on the organic click-through rates for the Health niche:

• 1st position (24% CTR) – 384 clicks
• 2nd position (14% CTR) – 224 clicks
• 3rd position (6% CTR) – 96 clicks

Combine this with dozens of keywords your medical spa can rank for, and you could easily get to thousands of monthly clicks if you snatch the coveted positions.

Assuming a modest 5% conversion rate for bookings, that could be 20+ new clients a month from organic traffic!

Types of Links You Can Get For Your Med Spa

There are various types of links, each carrying a different weight. Let’s see what are the most valuable types of backlinks for medical spas.

Guest Post Links

Guest posting involves creating content for other websites in your industry, offering valuable insights in exchange for a backlink. It effectively showcases your expertise to new audiences, which can drive additional traffic and leads to your med spa website.

Guest posts work by positioning you as a thought leader in the beauty and wellness space, and building trust with potential clients. Backlinks from reputable sites can significantly improve your search engine rankings.

Directory Links

Directory links come from listings on industry-specific platforms and local business directories. For medical spas, this includes websites like Yelp (general directory), American Med Spa Association (industry-specific directory), Google My Business (for ranking on Google Maps), and many more.

These links are essential for local SEO, helping potential clients find your medical spa business when searching for medical spas in their area. Directory links are effective because they provide consistent and verified information about your med spa across the web.

As many directories allow client reviews, this can further improve the credibility and online reputation of your medical spa facility.

Editorial Links

Editorial links are backlinks that show up on other websites that naturally reference and link to your medical spa without a visible solicitation. These are often considered the most valuable backlinks due to their organic nature.

You can gain editorial backlinks either naturally or by reaching out to website owners. When reputable sites link to your content, it is a strong signal to users and search engines that your medical spa is authoritative.

How Medical Spas Can Acquire High-Quality Backlinks

Now that you know what types of links are relevant for medical spas, let’s share some actionable strategies for getting those links.

Creating Shareable Content

Medical spas should focus on creating valuable and shareable content to attract authoritative backlinks. Here are the three types of content that are great for attracting backlinks:

• Infographics – They are 30x more likely to be read by users than a written article, so that makes them more likely to be shared.

• Original research – New information is always more valuable than overused data. A great way to conduct original research is to survey your clients, for example, on what medical spa services are most in demand.
• Expert interviews – Use them to get a unique perspective on the medical spa market. Others will want to reference information from an expert in your field.

Once you have your shareable content ready – don’t forget to share it. Share it through social media and your network, as your goal is to increase its reach.

Guest Blogging

Guest blogging goes beyond just getting a coveted link – it’s about building relationships and establishing authority in your field. The connections are the currency you can use to increase the number of guest blogging opportunities.

First of all, you need to find guest blogging opportunities. One effective tool we like to use for that is Ahrefs Content Explorer:

This tool helps you find domains with content on the desired keyword, which will help focus on the sites that write about medical spas. You can filter the results based on various filters like domain rating (DR), website traffic, publish date, and more.

We recommend using these filters to find relevant domains:

• Search for “med spa” and “medical spa” keywords mentioned everywhere
• DR 40 and higher
• Website traffic > 5,000
• Published in the last 12 months for the freshest websites
• List only one page per domain to exclude homepages and subdomains

With this setup, we found 1,048 potential guest post domains. While most of these domains don’t explicitly state that they accept guest posts, that might be a good sign. When a webmaster states that they accept guest posts, that can quickly backfire, especially if a website owner accepts a tremendous number of guest posts, which can be a sign of spam.

With this tactic, you want to build a list of relevant websites with the desired domain and page metrics and then contact them.

Using an email finder tool is essential for this. It helps you connect with the right decision-makers to whom you can craft the correct pitch to have your guest post published.
You can also search for the contact person on LinkedIn and send automated LinkedIn messages at scale.

Utilizing Online Directories & Listings

As 66% of users use business directories to find new local businesses, having your medical spa listed is highly recommended. Additionally, having correct business information is essential, as many people report avoiding businesses with incorrect online information.

That’s why before listing your medical spa business on any online directory, you should review your NAP (Name, Address, Phone) information and ensure it is consistent across different listings.

Once your NAP is correct, you are ready to find niche-specific directories. Here are some strategies:

• Create a business listing on Yelp and Google My Business to be able to get reviews for your business.
• Look for local chamber of commerce or business association directories.
• Explore industry-specific platforms like the American Med Spa Association.

Regardless of the platform you choose, your listing should be properly optimized to ensure maximum impact:

• Use high-quality images of your spa interior and exterior.
• List all of your services, especially unique or popular treatments.
• Encourage satisfied clients to leave positive and constructive reviews.
• Respond to all reviews promptly and professionally.
• Keep your hours, services, and special offers updated at all times.

Many businesses overlook business listing optimization and miss out on numerous potential clients. You don’t want to be in the same boat.

Advanced Link Building Techniques for Med Spas

There are a couple of other link building techniques that most medical spa businesses don’t know about. Let’s explore some of these.

Broken Link Building

Broken link building is a technique where you identify and leverage dead links on relevant websites to gain high-quality backlinks for your medical spa business.

The essential steps of this technique are:

1. Find pages with broken outbound links.
2. Create content that improves upon the original dead link.
3. Reach out to the website owners to suggest your content as a replacement.

You can find pages with dead links with tools such as Ahrefs Broken Link Checker. The idea is to find websites in the beauty, wellness, or medical niche, as these are highly relevant to medical spas.

Once you’ve found a relevant dead link, create a content piece that tackles the topic left by the missing link resource. For instance, if you find a broken link to a guide on laser hair removal, you can use that topic for a replacement post.

Afterward, contact the website owner via email. Your email should:

1. Politely inform the website owner about the discovered broken link.
2. Offer your content as a suitable replacement.

Here is an example email:

This approach is effective because you offer value to the website owner by helping them improve their user experience while earning a valuable backlink.

Resource Page Link Building

Resource page link building is a targeted approach that focuses on acquiring backlinks from comprehensive guides in your industry. For medical spas, this technique focuses on identifying guides on topics like skin care, beauty treatments, or wellness.

Here are the steps to implement this strategy:

1. Search for relevant resource pages by using specific queries like skincare guide or beauty treatment guide. The formula is essentially: {topic} guide.
2. Once you find the suitable pages, assess the type of content they typically link to.
3. Create high-quality and informative content that aligns with the theme of these resource pages.
4. Reach out to the website owners, asking for a link to your content.

On one relevant resource page, we found a topic that has no internal links to it. This is a gap that could be filled with an informative page your medical spa has.

You want to craft a personalized email that explains:

• How your content would benefit their visitors?
• Why does your content deserve a mention on their page?

The email should be concise and professional, and highlight the unique value of your content. Here is what that email could look like:

This technique is effective because resource pages are designed to link out to valuable information, increasing your chances of landing a backlink.

Digital PR

Digital PR is a powerful link building strategy that combines traditional public relations with digital marketing techniques to gain media coverage and high-quality backlinks.

The focus of this approach is to create newsworthy content and build relationships with journalists and online publications in the beauty and wellness industry.

Here are the steps to implement the digital PR technique for your medical spa business:

1. Create engaging and data-driven content or unique stories that follow the current trends in the beauty sector.
2. Identify relevant journalists and publications with Connectively (formerly Help a Reporter Out) or by researching relevant media outlets.
3. Craft a personalized pitch that highlights the newsworthiness of your content and its relevance to their audience.

Here is an example of a digital PR pitch:

A successful digital PR effort can result in high-authority backlinks, increased brand visibility, and position your medical spa as a thought leader in the industry.

Tools & Resources Med Spas Can Use for Effective Link Building

SEO is highly reliant on tools, as it is inherently an industry that highly relies on data-based insights and decisions. Having the right tool kit for link building can:

• Streamline your processes
• Uncover opportunities
• Provide valuable insights

Here are the essential tools you need for medical spa link building:

• Ahrefs – Use it for competitor backlink analysis along with Content Explorer which provides you with relevant websites that you can build backlinks on.

• Hunter – Once you find the websites suitable for link building, use this tool to find the contact details of the proper decision-makers for each website. You can also it to craft outreach campaigns.

• Google Sheets – Export website metrics and contact data in one comprehensive list where you can track all your progress.
• Google Analytics 4 and Search Console – GA4 can help you track conversions and with GSC you can see your organic traffic and positions.

Here is an example of these tools in action:

First, we use the Content Explorer module to find domains that have pages relevant to medical spas.

Then, we use Hunter to find contact details of the marketing and content decision-makers on the website.

We can also use Hunter to create outreach campaigns, which is great for scaling efforts.

To pull things together, we can export Ahrefs domain data and Hunter contact data to a Google Sheet file, where we can have all of that data neatly organized. Additionally, you can connect this with GA4 and GSC to have a dashboard of link building impact.

How To Monitor The Success of Your Link Building Efforts

If you want your link building campaigns to be successful, you better start tracking your progress. Having digestible data can help you refine your link building strategy.

Here are the key metrics to track:

• Domain Rating (DR) – If your DR is increasing, this means your link building efforts are paying off.

• Number of referring domains – More is better, but you should always keep a look out if relevant websites are linking to you.

• Organic traffic – You can track this with Google Analytics 4 or Google Search Console.

• Keyword rankings – Indicates your keyword positions on search engines. Google Search Console is good for tracking this.

Common Link Building Mistakes To Avoid For Medical Spas

Stay away from these pitfalls to ensure your link building efforts remain effective and free from manual actions:

• Getting backlinks from irrelevant domains – You don’t want backlinks from sites that have nothing to do with medical spas.

• Overusing exact match anchor text – You want to vary your anchor text naturally to avoid manual actions.

• Ignoring link quality – A couple of high-quality links are better than many low-quality links.

• Carelessly buying links – While most links have to be paid for, do it discreetly.
• Forgetting about local links – As medical spas are local businesses, you shouldn’t neglect local citations.

Avoiding these mistakes will make your link profile authoritative and natural, further driving the digital growth of your medical spa.

Integrating Link Building with Your Other Digital Marketing Strategies

Your link building efforts should work in harmony with other marketing efforts, as organic traffic is not the only traffic source.

Here are a couple of ways to integrate link building with other strategies:

• Content marketing – Create link-worthy content that also achieves your content marketing goals.

• Social media – Share your linkable assets (infographics) to increase visibility.

• Email marketing – Promote your top content to your email list to encourage sharing.
• Paid advertising – Use PPC to boost your best-performing content and attract more links.

Your digital marketing strategy will be most effective if it works as a system of interconnected components.

Contact Sagapixel To Get Started with Link Building for Your Med Spa Today

Do you feel overwhelmed by the complexities of link building? You are not alone, as many medical spa owners find that partnering with a specialized agency can supercharge their SEO success.

Sagapixel is a healthcare digital marketing agency with deep expertise in the med spa industry. We can help you set up a link building strategy that will drive qualified leads to your medical spa.

Don’t let your medical spa get lost way below the first search results page. Contact us today to experience consistent organic growth.