The 7 Surefire Steps to Successful Law Firm Marketing

guide to law firm marketing

The 7 Surefire Steps to Successful Law Firm Marketing Running a successful law firm has two elements: client acquisition and client fulfillment.  Fortunately, law schools only teach you the client fulfillment part—you probably learned little or next to nothing about client acquisition.  There is no point in knowing how to practice law if you don’t … Read moreThe 7 Surefire Steps to Successful Law Firm Marketing

What’s the difference between SEO, SEM, and SMM?

difference between seo and sem

SEO, SEM, and SMM are Acronyms for Digital Marketing Channels SEO is an abbreviation for search engine optimization. The goal of SEO is to get search engine users to your website through the organic search results. SEM is search engine marketing.  This includes SEO and paid search (the paid ads that you see at the … Read moreWhat’s the difference between SEO, SEM, and SMM?

What is a Go-to-Market Strategy?

go-to-market strategy

What Is A Go-To-Market Strategy? A go-to-market strategy is the plan that a business follows to achieve maximum market penetration and profitability.  It consists of the entire life of a product, including its: development distribution strategy introduction into the market promotion client service Note: it is important to stress that a go-to-market strategy is not … Read moreWhat is a Go-to-Market Strategy?

Call Now Button