First—What is Yelp? Yelp is one of the most popular local search and reviews online services. The platform helps businesses connect with customers through free profiles and paid advertising. Once you set up a free Yelp profile for your business, you get calls from Yelp sales agents offering you premium features and advertising packages to … Read more Yelp Advertising: Is it Worth The Cost or Not?
Law firm marketing has gone through tremendous changes in the last ten years. In addition to television, radio, and billboards, the internet has become an integral part of the buyer’s journey of legal clients. Whether through digital or traditional media, law firm marketing can be the key to transforming a legal practice and the careers … Read more Law Firm Marketing: Demystifying Successful Legal Marketing
In 2020, healthcare marketing has an unprecedented amount of influence on the patients journey as they research symptoms, find and research healthcare providers, and share their experiences with others. As our devices become more and more of a part of our lives, they are playing a larger and larger role in the way patients find … Read more 12 Healthcare Marketing Statistics that Speak Volumes [2020]
Digital marketing packages are almost always a sign of a bad digital marketing company. The market your business competes in is unique. The socioeconomic realities of your customers are different than those of businesses just like yours in other geographic markets. The businesses your digital marketing will be competing against will vary tremendously from one … Read more Digital Marketing Packages & Pricing – What To Look Out For
Bankruptcy attorney marketing is a unique area of law firm marketing that presents several distinct challenges and opportunities. Over the last 5 years, we’ve developed a team at Sagapixel that specializes in bankruptcy attorney marketing, allowing us to gain many insights into PPC and SEO for bankruptcy attorneys. I’m going to share with you what … Read more Bankruptcy Attorney Marketing: SEO and PPC for Bankruptcy Lawyers
Creating relevant, fresh content efficiently and effectively is a constant challenge for internet marketers. And if you are writing your own website or blog content, you will need to spend some time coming up with topics yourself, apart from just doing the job that the business you are advertising online requires. Here’s an easy 6-step … Read more Online Content Tips: 6 Steps to Create 50 Topic Ideas in 30 Minutes
Marketing Statistics That Will Help Your Business Whether you are a small sole-proprietorship or the marketing strategist for a larger company, you ought to be familiar with the concept of inbound marketing. Modern internet marketing strategies are designed to funnel targeted traffic inward by means of quality content along the buyer’s journey, leading them eventually … Read more 25 Eye-Opening Internet Marketing Statistics in 2020
2020 Guide to Avoiding Spam Filters If you run email marketing campaigns for your clients, you’ve been focused on growing a high-quality 100% permission email list, designing great-looking emails, and delivering engaging and relevant copy for your readers. You might think, that’s all you need to do to avoid being reported as a spammer, right? … Read more How To Make Sure Your Emails Don’t Go to Spam [2020 Guide]
25 years ago, HVAC marketing largely consisted of advertising in the Yellow Pages and sending postcards in the mail. Those days are long gone, but you probably know that already. This article is going to share what is working in 2020 in HVAC marketing—as well as what isn’t working. We’ve spent the last 10 years … Read more HVAC Marketing Strategies that Work
Thanks to the Internet, small retailers no longer have to rely on a brick and mortar shop to reach potential customers, sell their products, and make money. Instead, there are now tremendous opportunities to sell products, drive additional revenue growth, and reach a new set of customers with an online business and e-commerce store. But … Read more The 7 Most Popular Places to Sell Products Online
A Guide to Email Marketing Best Practices for 2019 Email is one of the most profitable digital marketing channels available to brands today. However, that doesn’t mean you can just go into email marketing without a plan and expect to see success. If you want to fully leverage the power of emails in 2019, here … Read more A Guide to Email Marketing Best Practices for 2019
Tailor Your Marketing Budget to Your Business Most small businesses are aware of the importance of marketing. It is an essential expense for any company looking to profit and grow. However, just having a marketing team and not really understanding how marketing is supposed to function within a larger business is like driving a car … Read more How to Set a Marketing Budget for Your Small Business