You’re spending $4,000 a month on Meta. The leads are cheap — $11, $14, sometimes $8 on a good week. Ads Manager looks fantastic. Then your front desk tells you that half the numbers go straight to voicemail and stay there, and the people who do pick up are asking whether you take Medicaid for … Read more
Key Takeaways Meta now restricts healthcare advertisers across three tiers — Core Setup (least restrictive), Mid-Restricted, and Full-Restricted — each limiting what data your pixel and Conversions API can send back to Meta. This is not the same as Special Ad Categories. These are separate data-level restrictions that affect your conversion tracking, audience building, and … Read more
If you’re running Facebook ads for a healthcare organization, there’s a good chance that you’re violating HIPAA and you don’t even know it. For years, many doctors and healthcare administrators have operated under the misconception that high-level tracking data—like an IP address or a website visit—doesn’t constitute Protected Health Information (PHI). They are wrong. The … Read more
Done right, Facebook Ads for plastic surgeons can drive the lowest cost per lead of any paid marketing channel available today. However, when poorly executed, Facebook and Instagram ads often result in a flood of clicks who either cannot afford your procedures or simply do not trust your expertise. This guide will walk you through: … Read more
Plastic surgery marketing is unlike almost any other category in healthcare—any marketing agency that works with plastic surgeons will attest to that. Patients aren’t just comparing prices and reviews—they’re evaluating your actual work, even your personality. The decision to go with a surgeon almost never happens entirely in one channel (Google, social media, billboards, etc). … Read more
If your home care agency feels stuck while the industry moves forward, it’s not just a growth problem—it’s a strategy problem. With the home healthcare market expected to grow by 7.96% annually between 2024 and 2030, the opportunity is massive—but only for agencies that know how to position themselves. The right marketing approach can help … Read more
Plastic surgeons, in this video and article, I’m going to share with you the four channels that are available to drive leads for your clinic. Which channels are going to be short-term? Which channels are going to be long-term? What are you looking at from a cost perspective, and what is the difference in the … Read more
“So how much do you think I should spend on marketing?” This is one of the most common questions that I receive during the initial SEO consultation with medical spa owners. It underlines a serious problem that many medical spas have—you’re often not sure how much you should spend to acquire new customers. And with … Read more
If you are a frequent user of Google Analytics, you may have noticed a new parameter in your GA report. Your URLs, which were once clean and trim, are now bogged down by this unsightly addition – “fbclid=[a ridiculously long string of characters and numbers].” If you are confused by this, you are not alone … Read more
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