We’ve been doing Google Ads for orthopedic surgeons since 2017 and there’s one thing that stands true: when done for a practice with a good reputation and when executed optimally, it can fill your calendar. While organic SEO is a great long-term play, it can take months or even years to see a return on … Read more
You’re running a Google Ads campaign, and you got the dreaded “ads disapproved” message: Health in personalized advertising. The good news? You can still run effective Google Ads for your practice without violating HIPAA or getting flagged by Google’s policies. In this article, I’ll explain exactly what this disapproval means, why it happens, and how you … Read more
Launching a new website is exciting, but figuring out how to get it ranking in Google can feel overwhelming. Where do you even start? Which steps actually matter, and which are irrelevant? Over the past 15 years, I’ve worked on hundreds (possibly thousands) of websites, helping them grow from zero traffic to thousands of monthly visitors. One … Read more
Do blogs still help with SEO? Not if you’re still blogging like it’s 2020! If you’ve been blogging for years, you’ve probably noticed that the traffic payoff isn’t what it used to be. What once drove steady growth for many websites has dropped off sharply in the last couple of years, and AI is a … Read more
Showing up in ChatGPT results has become the new holy grail of digital marketing, but so far, no one has cracked the code. So, how do you get your business recommended when potential customers are asking AI instead of Google? I’ve been testing this myself. While there isn’t a guaranteed playbook yet, I’ve identified a process … Read more
So, you want your website to rank in all the cities you serve, not just the one where you’re physically located. This guide breaks down how to do that effectively by publishing SEO location pages — and it’s based on real-world results. We’ve used this exact framework to help a home care agency grow its traffic … Read more
Let’s talk about search engine marketing for healthcare. Look, if somebody needs a radiologist, they are using a search engine to find one in many cases. At the same time, however, Google Search and the entire way that we find things online has been changing quite significantly over the last couple of years. Also, the … Read more
Introduction to Home Care SEO In this article, I’m going to share some of the insights that we’ve acquired over the last couple of years working with home care agencies like yours, both large and small, and how you can use this keyword data then to optimize your website. Keyword Research Keyword research really is … Read more
This year in 2025, there were a bunch of SEO trends that arose that I think most people haven’t noticed. In this article, I’m going to share with you seven SEO tips for 2026 based on those trends. Tip #1: Focus on Firsthand Experience Number one, focus your entire content strategy on topics where people … Read more
AI-driven search experiences are changing how patients discover plastic surgeons. When someone asks ChatGPT for the “best plastic surgeon near me” or “top rhinoplasty specialist,” the answer isn’t coming from a single Google ranking—it’s generated from trusted sources, third-party validation, and how clearly your expertise is understood. This is where AI SEO for plastic surgeons … Read more
62% of Google AI mode users with transactional intent talk to it the same way they talked to Google in 2009. Every SEO conference I attended this year featured speakers stating that people don’t search on LLMs the way they do in Google Search. We just wrapped a UX study of how people use Google … Read more
Prefer video? We have a ton of content on marketing a plastic surgery practice on our YouTube channel. Definitely recommend you start with this video on plastic surgery SEO. Other plastic surgeons in your market are filling up their surgical calendar each month without paying for every single click to their website. How? By ensuring … Read more
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