Plastic Surgery Marketing that Build Practices: 12 Steps

healthcare digital marketing

Plastic surgery marketing is unlike almost any other category in healthcare—any marketing agency that works with plastic surgeons will attest to that. Patients aren’t just comparing prices and reviews—they’re evaluating your actual work, even your personality. The decision to go with a surgeon almost never happens entirely in one channel (Google, social media, billboards, etc). … Read more

Google AI Mode Sends Traffic in 69% of Transactional Queries

We Completed The First Study of User Behavior in AI Mode for Transactional Searches Google’s AI Mode—or something resembling it—is almost certainly the future of how we find businesses. Naturally, the SEO industry is panicked about what this means. The prevailing narrative, backed by a few early studies, is that “AI doesn’t send traffic.” But … Read more

SEO vs. Social Media for Dermatology Marketing

SEO or social media: which one is better for your dermatology practice? The truth is, each one does something very different, and in this article, I’m going to explain it all. Here’s the short answer to your question: you really should be doing both. By the end of this article, you’ll understand why. My name is … Read more

13 Dermatology Marketing Ideas to Fill Your Calendar

Growing a dermatology practice today takes more than a good website—you need a marketing strategy that consistently brings new patients in the door. In this article, I’m going to share with you 13 powerful dermatology digital marketing strategies that you can use to grow your practice. Make sure you read all 13, because I guarantee there will … Read more

GLP-1 Search Behavior is Evolving — Trends You Need to Know

GLP-1 Overtakes Ozempic in Search Behavior Over the past two years, searches for “GLP-1” have surpassed those for “Ozempic,” signaling a major shift in public awareness. As of March 2025, GLP-1 averaged over 3 million monthly searches, while Ozempic declined from a peak of 6 million in early 2024. Patients are no longer just searching … Read more

SEO for Dentists – The Complete Guide to More Traffic

In this article, we’re diving into SEO for dentists—what I’ve learned over 10 years about what works, what doesn’t, and how to build an SEO strategy that actually drives patient bookings for a dental office. We’ll discuss the three pillars of SEO and how each one applies specifically to dental practices. You’ll learn how to … Read more

SEO Copywriting vs. Conversion Copywriting: Engage & Convert

Your website needs two key things to succeed: visibility and persuasive content. Without search rankings, potential customers won’t find you. Without compelling copy, visitors won’t take action. We’ll explore the critical distinctions between SEO copywriting and conversion copywriting, offering practical strategies to create content that both ranks well in search results and drives meaningful customer … Read more

Does SEO Really Work? Depends on These Factors

Most marketers would give you a definitive “YES!” as the answer to this question, but it is much more nuanced than it sounds on the surface. As a digital marketing agency, SEO is what we’re best known for at Sagapixel. We’ve seen SEO work for our clients, but we’ve also seen it not work.  What … Read more

Blog Topic Ideas That Drive Traffic in 5 Steps

If you’re struggling to find blog topic ideas, you’re not alone. Most websites publish posts that never get seen because they aren’t choosing the right topics. In this article, I’ll show you exactly how to generate high-impact blog topics that attract readers and rank on Google. My name is Frank, and I’m the founder of … Read more

7 Effective Social Media Content Ideas for Your Med Spa

Is your med spa missing out on new clients because your social media strategy isn’t working? The right social media ideas can help your med spa attract new patients, increase engagement, and build trust with your audience. With 155.8 million med spa visits registered annually, the opportunity to connect with potential clients online has never … Read more

12 Home Care Marketing Ideas to Drive Growth

If your home care agency feels stuck while the industry moves forward, it’s not just a growth problem—it’s a strategy problem. With the home healthcare market expected to grow by 7.96% annually between 2024 and 2030, the opportunity is massive—but only for agencies that know how to position themselves. The right marketing approach can help … Read more

4 Plastic Surgery Lead Generation Channels to Fill Your Calendar

Every plastic surgery lead generation article gives you the same list of channels. What none of them tell you is why two practices can run identical campaigns and end up in completely different places: one with a full surgical calendar, the other complaining that “the leads were garbage.” After 7 years of generating leads for … Read more

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