How Much Do Plastic Surgeons Spend on Marketing?

Frank Olivo

Frank Olivo is the founder of Sagapixel. He writes on a number of topics related to digital marketing, but focuses mostly on web design and SEO.

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Most plastic surgeons overestimate how much their competitors are spending on marketing a month.

My name is Frank, I’m the founder at Sagapixel. We’re a digital marketing firm that works with plastic surgeons throughout the United States, the UK, and even in the Middle East.

Well, we’ve spoken with all kinds of different practices and we’ve had the opportunity to get a good glance at what a typical budget is for plastic surgery marketing.

The funny thing is that it’s a recurring theme, regardless of the market and almost regardless of who we’re talking to, that every plastic surgeon thinks that all of their competitors are spending a lot more on SEO, PPC, and social media than they actually are.

How Much Do Plastic Surgeons Spend on SEO, PPC, & Other Marketing?

In most primary markets like New York, LA, Miami, we typically see plastic surgery practices with SEO budgets that are anywhere from $2,000 to $5,000 a month, and PPC budgets anywhere from $5,000 to $10,000 a month. In a smaller markets, odds are the budgets are half of that.

So there’s a lot that you can achieve through digital marketing for your plastic surgery practice with a much smaller budget than you probably imagine.

Let’s Take a Look at Your Market Together

If you’d like to schedule a quick call with me, we can take a look at your local market. I can give you an idea of what you’re probably going to need to spend in order to move the needle and we can discuss some possible timelines.

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