If your plastic surgery practice is struggling to attract new patients, it may be due to increased competition, shifting patient preferences, or a lack of targeted marketing strategies.
For plastic surgeons worldwide, staying informed about the latest plastic surgery statistics can help you anticipate the evolving demands of your patients. By learning about the most popular procedures and demographic shifts, you can create targeted plastic surgery marketing campaigns to reach new clients and grow your practice.
This article will dive into various plastic surgery statistics, exploring the popularity of specific procedures, demographic trends, and the financial aspects of cosmetic enhancements. With a clearer perspective on cosmetic procedure trends, you can leverage these insights to boost your plastic surgery marketing strategy.
How popular is liposuction for men?
According to statistics from the American Society of Plastic Surgeons, liposuction is among the top 5 most popular cosmetic procedures for men. This indicates a growing trend in aesthetic enhancement procedures amongst men, expanding market demographics.
24% of adults reported having at least 1 cosmetic procedure
In 2023, 24% of adults reported having at least one cosmetic procedure, indicating a rise in the demand for aesthetic enhancements. This statistic reflects a broadening market as plastic surgery procedures become more mainstream.
Do women get more plastic surgery than men?
The ASPS states that women accounted for 87% of all cosmetic surgical procedures performed and 94% of Botox-type treatments in 2023. This highlights the importance of directing marketing efforts towards women, who represent the majority of demand for aesthetic surgery.
Dissolution or removal procedures rose 57% in 2022
Cosmetic dissolution or removal procedures increased by 57% in 2022, reflecting a growing trend among patients looking to reverse the effects of plastic surgery. This statistic suggests that plastic surgery patients are becoming more selective about the outcomes of their aesthetic and reconstructive procedures.
Aesthetic procedures have increased by 41.3% in the past 4 years
Aesthetic procedures have increased by 41.3% over the past four years according to a 2022 survey by the International Society of Aesthetic Plastic Surgery (ISAPS). This indicates an expanding market for surgical enhancements, driven by technological advancements and increased societal acceptance surrounding plastic surgeries.
What is the most popular cosmetic procedure in America?
Over the last 10 years, breast augmentation has remained the most popular cosmetic procedure in America. This ongoing popularity highlights the procedure’s high satisfaction rates among patients seeking aesthetic enhancements.
How many non-invasive treatments are performed per year?
Recent surveys from the ISAPS reveal that 18.8 million non-surgical procedures were performed in 2022. This illustrates the growing preference for minimally invasive procedures, as they offer aesthetic enhancements with less recovery time and fewer risks than traditional surgery.
What is the typical cost of breast implants?
According to the Cosmetic Surgery National Data Bank, the average cost for saline breast implants is $3,268, while silicone implants typically cost $3,618. These prices reflect the financial investment patients are willing to make for aesthetic enhancements with cosmetic surgery procedures.
Schedule A Call with Sagapixel & Start Filling Your Plastic Surgery Appointment Calendar
To stay ahead, it’s essential to understand the latest trends and patient preferences. Armed with the right data, you can refine your marketing efforts, tailor your services, and increase patient acquisition.
Ready to transform these insights into booked appointments? Contact Sagapixel today to discuss how our expert marketing team can help you optimize your practice for success.
Sources
“2023 Plastic Surgery Statistics.” The American Society of Plastic Surgeons. 2023. https://www.plasticsurgery.org/news/plastic-surgery-statistics
“Aesthetic Society Procedural Statistics.” The Aesthetic Society. 2023. https://www.theaestheticsociety.org/media/procedural-statistics
“Global Survey 2022.” The International Society of Aesthetic Plastic Surgery. 2022. https://www.isaps.org/discover/about-isaps/global-statistics/reports-and-press-releases/global-survey-2022-full-report-and-press-releases/
“Share of adults who had cosmetic procedure in the United States in 2023, by number of procedures.” Statista. February 20, 2024. https://www.statista.com/statistics/1452043/share-of-adults-who-had-a-cosmetic-procedure-us/
