Showing up in ChatGPT results has become the new holy grail of digital marketing, but so far, no one has cracked the code. So, how do you get your business recommended when potential customers are asking AI instead of Google? I’ve been testing this myself. While there isn’t a guaranteed playbook yet, I’ve identified a process … Read more
So, you want your website to rank in all the cities you serve, not just the one where you’re physically located. This guide breaks down how to do that effectively by publishing SEO location pages — and it’s based on real-world results. We’ve used this exact framework to help a home care agency grow its traffic … Read more
Let’s talk about search engine marketing for healthcare. Look, if somebody needs a radiologist, they are using a search engine to find one in many cases. At the same time, however, Google Search and the entire way that we find things online has been changing quite significantly over the last couple of years. Also, the … Read more
Introduction to Home Care SEO In this article, I’m going to share some of the insights that we’ve acquired over the last couple of years working with home care agencies like yours, both large and small, and how you can use this keyword data then to optimize your website. Keyword Research Keyword research really is … Read more
This year in 2025, there were a bunch of SEO trends that arose that I think most people haven’t noticed. In this article, I’m going to share with you seven SEO tips for 2026 based on those trends. Tip #1: Focus on Firsthand Experience Number one, focus your entire content strategy on topics where people … Read more
AI-driven search experiences are changing how patients discover plastic surgeons. When someone asks ChatGPT for the “best plastic surgeon near me” or “top rhinoplasty specialist,” the answer isn’t coming from a single Google ranking—it’s generated from trusted sources, third-party validation, and how clearly your expertise is understood. This is where AI SEO for plastic surgeons … Read more
62% of Google AI mode users with transactional intent talk to it the same way they talked to Google in 2009. Every SEO conference I attended this year featured speakers stating that people don’t search on LLMs the way they do in Google Search. We just wrapped a UX study of how people use Google … Read more
Prefer video? We have a ton of content on marketing a plastic surgery practice on our YouTube channel. Definitely recommend you start with this video on plastic surgery SEO. Other plastic surgeons in your market are filling up their surgical calendar each month without paying for every single click to their website. How? By ensuring … Read more
Plastic surgery marketing is unlike almost any other category in healthcare—any marketing agency that works with plastic surgeons will attest to that. Patients aren’t just comparing prices and reviews—they’re evaluating your actual work, even your personality. The decision to go with a surgeon almost never happens entirely in one channel (Google, social media, billboards, etc). … Read more
We Completed The First Study of User Behavior in AI Mode for Transactional Searches Google’s AI Mode—or something resembling it—is almost certainly the future of how we find businesses. Naturally, the SEO industry is panicked about what this means. The prevailing narrative, backed by a few early studies, is that “AI doesn’t send traffic.” But … Read more
SEO or social media: which one is better for your dermatology practice? The truth is, each one does something very different, and in this article, I’m going to explain it all. Here’s the short answer to your question: you really should be doing both. By the end of this article, you’ll understand why. My name is … Read more
Growing a dermatology practice today takes more than a good website—you need a marketing strategy that consistently brings new patients in the door. In this article, I’m going to share with you 13 powerful dermatology digital marketing strategies that you can use to grow your practice. Make sure you read all 13, because I guarantee there will … Read more
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