If you’re running Facebook ads for a healthcare organization, there’s a good chance that you’re violating HIPAA and you don’t even know it. For years, many doctors and healthcare administrators have operated under the misconception that high-level tracking data—like an IP address or a website visit—doesn’t constitute Protected Health Information (PHI). They are wrong. The … Read more
The current narrative surrounding ChatGPT goes something like this: Keywords are dead. Users are engaging in long, complex, conversational back-and-forths with AI to find exactly what they want. Then, they hop over to Google to verify everything. It sounds plausible. But is it true? We wanted to move past the anecdotes and theory. We did … Read more
Done right, Facebook Ads for plastic surgeons can drive the lowest cost per lead of any paid marketing channel available today. However, when poorly executed, Facebook and Instagram ads often result in a flood of clicks who either cannot afford your procedures or simply do not trust your expertise. This guide will walk you through: … Read more
Your ad has been disapproved by Google for “speculative and experimental treatment” — what does this even mean? Many business owners and marketers give up there, assuming Google’s decision is final. But in most cases, it’s either a misunderstanding or a fixable issue with your ad copy or landing page content. In this article, I’ll … Read more
With the global medical spa market projected to reach $33.9 billion by 2024 and competition rapidly increasing, having a strategic medical spa marketing plan is essential for long-term success. In this guide, we’ll explore proven med spa marketing strategies that help drive consistent leads, increase brand awareness, and grow your client base. If you’re … Read more
SEO for orthopedic practices can be a primary engine for sustainable organizational growth if done right. This article is designed to provide a high-level roadmap to transition your clinic from being a local hidden gem to the dominant provider in your regional market. You will understand how to execute technical SEO, build medical authority, and achieve … Read more
We’ve been doing Google Ads for orthopedic surgeons since 2017 and there’s one thing that stands true: when done for a practice with a good reputation and when executed optimally, it can fill your calendar. While organic SEO is a great long-term play, it can take months or even years to see a return on … Read more
You’re running a Google Ads campaign, and you got the dreaded “ads disapproved” message: Health in personalized advertising. The good news? You can still run effective Google Ads for your practice without violating HIPAA or getting flagged by Google’s policies. In this article, I’ll explain exactly what this disapproval means, why it happens, and how you … Read more
Launching a new website is exciting, but figuring out how to get it ranking in Google can feel overwhelming. Where do you even start? Which steps actually matter, and which are irrelevant? Over the past 15 years, I’ve worked on hundreds (possibly thousands) of websites, helping them grow from zero traffic to thousands of monthly visitors. One … Read more
Do blogs still help with SEO? Not if you’re still blogging like it’s 2020! If you’ve been blogging for years, you’ve probably noticed that the traffic payoff isn’t what it used to be. What once drove steady growth for many websites has dropped off sharply in the last couple of years, and AI is a … Read more
Showing up in ChatGPT results has become the new holy grail of digital marketing, but so far, no one has cracked the code. So, how do you get your business recommended when potential customers are asking AI instead of Google? I’ve been testing this myself. While there isn’t a guaranteed playbook yet, I’ve identified a process … Read more
So, you want your website to rank in all the cities you serve, not just the one where you’re physically located. This guide breaks down how to do that effectively by publishing SEO location pages — and it’s based on real-world results. We’ve used this exact framework to help a home care agency grow its traffic … Read more
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