SEO for Plastic Surgeons
Plastic surgery SEO specialists that have worked with clinics across the U.S. and Europe get new patients and grow their practices.
Full-Service SEO for Plastic Surgeons
Our team has provided plastic surgery SEO services to plastic surgery practices across Europe and the United States, establishing long-lasting relationships with our clinics and increasing their visibility in the search engine results.
If you work with our plastic surgery SEO team, you’ll have everything under one roof, so you can get back to seeing new patients and performing procedures. Both our plastic surgery SEO team and our writers are highly experienced with producing search-optimized content that drives conversions—you shouldn’t have to explain the procedures you perform or your target audience.
Additionally, given our deep experiences in delivering SEO services to plastic surgery practices, we’ve already performed the keyword research needed for your SEO. This means we’ll likely be able to simply get started and not have to learn how patients are searching for cosmetic procedures.
Your office will receive monthly reports outlining the number of calls you received, the changes in traffic to your website, changes in search rank for keywords we track, and whatever other KPIs we establish at the start of your plastic surgery practice’s SEO campaign. We’ll also provide monthly or quarterly video reports on your SEO campaign’s progress.
What is Plastic Surgery SEO?
Plastic surgery SEO aims to increase the amount of traffic and conversions you receive from organic search. SEO for a plastic surgeon — like SEO for any industry — comprises activities that fall into three categories:
- Ensuring Google can crawl and index your website properly.
- Working to optimize the on-page elements of your website for the searches users use to find plastic surgeons and research the different procedures they offer.
- Building authority and trust for your website through links and content writing.
When successful, SEO can deliver a cost per lead at a fraction of the cost of paid search or other paid media.
However, SEO differs from other advertising channels in a number of ways. First, it is one of the few marketing channels that doesn’t disappear with time. In other words, when you pay for a TV spot, it’s gone once you stop paying; this is not the case with plastic surgery SEO.
At the same time, SEO often takes time.
Unlike Google Ads, which can deliver instant results, SEO is a long-term strategy that can take months to deliver results, but once it does, the results are likely to be long-lasting.
What Does SEO for a Plastic Surgeon Entail?
While ensuring there are no technical issues holding back your website’s visibility in the search engine results, the majority of the work for plastic surgery SEO involves the creation of new pages/articles and link building.
For example, patients are typically willing to drive some distance for a cosmetic procedure. Having dedicated pages optimized for “procedure + location” keywords is a key step towards driving organic traffic and new patients from locations other than the city where a plastic surgeon’s clinic is physically located.
In other cases, producing informational content about specific types of procedures can often earn trust and demonstrate the authority of a plastic surgeon.
An article optimized for a keyword such as “rhinoplasty for bulbous nose” will not only drive traffic, but can serve as a driver of trust in someone that may prefer to see a plastic surgeon that is experienced performing rhinoplasty for a nose shape like his or hers.
Link building is the practice of earning links from other websites. Google uses links from other pages on the web in its PageRank algorithm to determine the importance and authority of pages on the internet.
In other words, your website is likely to rank more highly if it earns links from other websites. Luckily, we have a team dedicated to building links for our plastic surgery SEO clients.
Give us a call.
You’ll get why companies
We are a full-service SEO company
The first step is to perform a crawl of your website to ensure your website is indexable and accessible to Google. We take steps including:
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