Video Transcript How to Get an Acceptable TTFB What is up everybody? This is Frank at Sagapixel, and in this video I’m going to show
Plastic Surgery SEO
Plastic Surgery Marketing
for the Internet Age
You know those plastic surgeons that seem to get endless numbers of patients thanks to the SEO they’ve done?
They’re our clients. Why aren’t you?
We are an SEO agency with a team dedicated specifically to SEO for cosmetic surgeons. When prospective patients are researching the procedures your provide—whether it be botox, breast augmentation, rhinoplasty, or any other procedure—we work to make sure they will find you.
Why Cosmetic Surgeons Choose Us for Internet Marketing
No Long-Term SEO Contracts
Our performance keeps our clients, not our agreements. Let's face it; once we start bringing in the consults, who wants to stop?
In-House Web Design Team
If you don't have a website—or your website needs work to help it to better perform—we have in-house developers that focus exclusively on web design for cosmetic surgery
National Recognition for Plastic Surgery Online marketing
There's a reason you found us and not some other agency. We rank across the United States for plastic surgery marketing-related keywords. If another firm can't beat us to rank their own website, they sure can't rank yours.
SEO for Plastic Surgery Works
Your patients’ customer journey is mostly conducted online.
Sometimes your prospective patients may start on Google, researching different procedures you offer, completely unaware of your practice. Other times they may find out about you via a past patient.
Either way, a robust online presence is key to running a successful cosmetic surgery practice today.
Often, your patients interpret your being one of the top results on Google as being an implicit endorsement of your services. We all do it—how many times have you found yourself judging a business based on its search engine rank?
Sagapixel will work with your practice to ensure that patients find you. We will also ensure that they have nothing less than the best impression of your practice when they do.
Let's talk about what we can do for you.
A 301 Redirect vs. a Rel=Canonical A 301 redirect tells search engines that your page has moved and tells Google to no longer index the
SEO Gets Your Firm in Front of Clients Looking For Representation
When was the last time you bought anything without researching it first? Today, sites like Yelp help us decide the best place to go for a burger and fries. And Wirecutter gives us all the relevant information we need before deciding which products to purchase. So when it comes to legal services, it seems unreasonable to believe that people wouldn’t be conducting their own in-depth research. Today people are quickly and easily exploring all options before making any decisions. By utilizing SEO and content strategy correctly your clients can feel more informed and in control of their purchasing power.
Is Your SEO Delivering Results?
Many SEO agencies can talk the talk, but are they actually generating new clients? When it comes to writing SEO and content, law firms need to be handled differently than other industries. So while your agency may have a proven track record for increasing traffic metrics, it doesn’t help your business if they’re not bringing in prospective clients.
Beware of Vanity Metrics Like CTR and Pageviews
Maybe your registered users increased, or your downloads and raw pageviews grew. But these numbers can be easily manipulated and they often do not correlate to numbers that really matter. If the agency you chose started strong but ultimately flatlined, it could be due to their lack of expertise in more than one discipline. A well-rounded team is essential not only to sustain and grow your business but ultimately to save your law firm from wasting time and money. You want a team that can cover market strategy, conversion optimization, UX and content strategy in addition to technical SEO and social media.
A team that works in-house is also important. When agencies outsource work, it can come off disjointed. Your law firm can greatly benefit from an in-house team that has been carefully assembled, as opposed to generalists assigned to handle your account. You want a team of people that are confident in their respective area that can build a long-term strategy.
A Slow Death By Cookie Cutter Contracts
Many of the large legal-focused SEO companies save costs by reproducing strategy and content for their clients who are often in the same geographic region. Which means your firm could be caught overpaying for work that is doesn’t differentiate them from the competition in their area. The ways in which potential clients engage with your content is constantly changing. Which is why getting caught in a long-term contract can mean a slow death for your firm. If your strategy isn’t able to pivot and shift with your clients, the results could be detrimental for your firm. But if your large legal-focused company knows they’ve got you locked in, the could start charging you for tasks that are necessary to keep your strategy relevant.
Is Your Law Firm SEO Agency Working With Your Competition?
There is a lot to be hesitant about when it comes to choosing agencies. Working with your competitors shouldn’t be one of them. It seems like common sense but it makes sense to ask if your potential agency is working with your competition. It also makes sense to do your research. You want your agency to be taking market share away from your competition, not parsing out which law firm gets what, or constantly wondering how much your competition is paying.
Clients are not likely to stumble upon your services. It takes real effort and strategy in this highly competitive market. The money you spend is wasted if no one can find your website. And clients are much less likely to click your page if they have to scroll past your competition’s awards before reaching your site. A full-service marketing strategy means that your agency can take care of finding clients so you can focus on what matters: your practice.