Trust Flow/Domain Rank/Domain Authority are not the new PageRank
None of these numbers come from Google and all that they measure are the quality of the backlinks going to a website. Google does consider links as a ranking factor, but it’s not the only factor. A site that has a TF of 15 and a CF of 22 but that has 5 years of clicks from the search engine for relevant terms will outrank a website with a TF of 25 and CF of 40 that has been around for a year and a half. Additionally, the computing power that these companies possess would be akin to an Uzi, while Google is using a Howitzer. None of them have the capacity to collect the amount of information that Google has about a website, and therefore, none will be able to give you a full picture of a website’s competitiveness.
These metrics are not great for deciding whether you can outrank a site or not
Over time, I’ve noticed that these numbers rarely correlate with ranking. As you can see in this graphic, there doesn’t seem to be a huge correlation between the numbers and each site’s placement on the SERP:
These numbers are better used to identify the impact of getting a link from a site than they are to predict a site’s rank—use them accordingly.
There is a lot of misinformation flying around the internet when it comes to SEO.
Ultimately, make a good website, with good content, become a member of online communities, and get to know the influencers in your market. Ideally, you won’t even need these metrics to tell the influence that a website wields.
Was this article insightful? Share it!
Share on facebook
Share on google
Share on twitter
Share on linkedin
1 Mall Dr. Suite 405 Cherry Hill, NJ 08002
1500 Sansom Street Second Floor Philadelphia, PA 19102