Google Search Console Verification For WordPress: A Walkthrough

Frank Olivo

Frank Olivo is the founder of Sagapixel. Frank is our resident authority on SEO and PPC advertising and is a frequent contributor to a number of blogs.

Table of Contents

Video Transcript

What is up, marketers? This is Frank at Sagapixel. And in this video we’re going to be setting up Google Search Console for a website and connecting it to Yoast SEO.

This is really an essential step to doing SEO, just getting the website set up in Google Search Console, it’s going to give you reports ranging from what keywords you’re ranking for, what pages are driving organic clicks and for what queries.

It’s also going to let you know about any sort of technical issues that you may be having with the website, and it really is a very valuable tool that you need to wrap your head around if you’re going to be doing any sort of a SEO, or even if you just want to monitor what kind of organic traffic you’re getting to your website. So let’s get in.

First thing that we’re going to be doing is actually logging into the backend of the website, then we have to go over here to set the thing up.

So first thing, you’re going to go over to on the right hand side where it says add property. There are two ways to verify a property. One is using the domain, which is probably the best because it’s going to show you the WWW version, the non WWW version, HTTP, HTTPS and all of the combinations of these.

Now, if it’s a brand new website, it’s not something that you really need to worry about, but the difference between that version and the other version is that you’ll have completely separate Google Search Console profiles for a WWW versus non WWW, HTTP versus HTTPS versions. If you ever made a change, the data is going to be all over the place.

So in this case they haven’t ever made a change and it’s not going to be an issue. And I don’t want to go through the whole process of the DNS validation, which is the only way that you can validate for that. In other words, you have to create a zone where the domain is registered, versus some of the other easier ways to handle this.

So going back in here, just make sure that you’re getting the exact URL that you have here. For example, what is delivered right now is the HTTPS non WWW version of the website. If I were to add a WWW here, it would deliver zero information.

So you just have to give it a minute to do this. Sometimes if you already have your account hooked up with the tag manager, Google analytics, it’ll auto verify. In this case that didn’t happen.

Now, the easiest way to do this is with the HTML tag. I’m actually going to move this off of the screen because I don’t want these people’s info floating around. So I’m going to grab this tag and I’m going to be inserting it into the theme, into the header section of the website, and then get this thing verified.

So in order to do this, there’s a couple of different ways to do it. It’s possible to just go into the theme editor and go to the header section and insert it there, but I recommend against that unless you… So if you have a custom theme that you’ve built, that’s never going to have any sort of updates, then go right ahead, that’s probably the easiest and cleanest way to do this.

If you have any other sort of theme that you ever bought someplace versus having a developer actually create it for you custom, as soon as they push out an update, it’s going to overwrite anything that you entered there, and it’s going to be gone.

So what I’m going to be doing in this case is using a plugin for it.

So I’m going to go over here to the WordPress repository, and there’s a plugin that we use on basically all the websites. This is it right here, Insert Headers and Footers. Going to activate it. All right. And then if you go over to tools, or is it settings?

Yeah, settings, Insert Headers and Footers. I’m going to take the script that they gave us and I’m going to insert it right here. So again, like I said, I’m going to move this over to my other monitor. I don’t want you people having access to their stuff.

All right, cool. All right, so that is verified. Now I’m going to be going back over to the to Search Console, and this is what we want it to say, all right, HTML tag verified, go to property. All right? And I got an email you can see just came through right there. I can see that there’s no data here. This has never been submitted before.

So going over to the backend of the website again, logging back into the backend here, we’re going to see that we have the Yoast SEO plugin installed. So if you go over here, there’s an option for Search Console.

We can actually get this thing authenticated with our Search Console here by clicking on this button. I’m going to enter it here. Again, I don’t want this up on the monitor, these people’s information floating around on YouTube, so I’m going to do that. Click on the get Google authorization code, it’s going to open up a window that’s going to give me a code. I’m actually going to throw it inhere, click authenticate. All right. I have authenticated with my Search Console.

Now the next thing that I have to do is actually find that website and save profile, and now Yoast SEO is totally set up with Google Search Console. Google Search Console is all ready to go and it will start collecting data. Now, if I give this a few days, it’ll start delivering some information. Typically, you don’t have anything that actionable that’s going to show up for quite a while.

Lastly, the one last thing that I want to do is actually submit the site map over to Search Console. Now, we’re using Yoast, so if I go over to this website, so if I go to the domain name/sitemap_index.xml, this is where Yoast actually generates the site map. So we’re going to go back over to Search Console, site maps, get rid of that, and the forward slash, and this is just going to tell Google, “Hey, this is where my site map is.” You’ll get this message. And as long as you see something popping up here and it’s not a 404, you’re usually good to go with that. So let’s give it some time.

So I hope that this video was useful. If you’re setting up your Google Search Console for the first time and this helped you, please like the video, leave it a comment, even better, if you wouldn’t mind clicking on the link in the description over here and leaving us a review on our local Google My Business that would actually even help us to maybe increase our local search rank in the three pack. So thank you. And again, if you have any questions or any comments, leave it, we’ll be checking them.

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