Position ~#50 to #2 for “Botox + City”
When patients turn to Google for healthcare, they should find you.
We’re a digital marketing agency that provides healthcare SEO services to hospitals, plastic surgeons, urgent care centers, in-home senior care providers, and other healthcare providers to get in front of patients on Google.
Search engines—and therefore, SEO—have become an essential part of the way patients find and choose healthcare providers. From searching for “urgent care near me,” to checking reviews of doctors, to researching specific procedures you offer, SEO can provide an opportunity to get in front of patients during each step of their buyer’s journey.
7% of the searches on Google are healthcare-related. With 40-60 billion searches being performed on Google each month in the U.S. alone, that’s a lot of healthcare-related searches. 77% of patients report having checked a healthcare provider online before scheduling an appointment; no healthcare provider can afford to ignore its search engine presence.
Fortunately, we have a team of experienced healthcare SEOs that are able to guide your organization on the right path to visibility on Google. We offer healthcare SEO services ranging from simple SEO audits, to SEO consulting, to full-service SEO.
What Is Involved with SEO for Healthcare?
At its core, there are three activities that go into SEO:
- Optimizing your website to make it as easy as possible for Google to crawl, index, and understand your website
- Creating relevant pages and content that align with what your patients are researching online and how they choose a healthcare provider
- Demonstrating a track record of “trustworthiness.” Healthcare is what Google refers to as a “Your Money or Your Life” niche, which means that if your website provides information related to healthcare, the algorithm treats it differently than a non-healthcare related website. This “trustworthiness” is established by earning links from other trusted, relevant websites, establishing a record of fulfilling search intent for internet users, and having expert content on your website.
The key to successful SEO is to create a robust online presence for your medical practice, hospital, or in-home senior care business.
This could include securing guest contributor opportunities for your business on blogs and news websites. It will almost certainly involve writing blogs covering topics that you have a chance to rank highly for and that could potentially drive patients to your website.
All-in-all, successful SEO is measurable, with an easily calculated ROI, and long-lasting.
What Does an SEO Campaign Involve?
Website Audit
SEO only works if Google is able to crawl and index your website.
Has your sitemap been submitted to Google? Has the crawler been able to fetch and render all of your pages? Are there any on-page optimizations that are missing?
Competitive Analysis
It is important to know what your competitors have done and what seems to have worked.
We’ll begin your campaign with an analysis of your competitors’ content and link building strategies to uncover opportunities for your website.
Past Results
#13 to #1 “Workers’ Comp Lawyer” in Top 5 U.S. Market—w/ a $1200 budget
Liposuction Clinic – 83 to 4000 Visitors/mo in 6 Months
Telemedicine Website: 150 – 34,000 Monthly Visitors in 6 Months
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Brodie Cornett
Frank Olivo
Brodie Cornett
Thomas Vecchio
