When patients turn to Google for healthcare, they should find you.
What Is Involved with SEO in Healthcare?
At its core, there are three activities that go into SEO:
- Optimizing your website to make it as easy as possible for Google to crawl, index, and understand your website
- Creating relevant pages and content that align with what your patients are researching online and how they choose a healthcare provider
- Demonstrating a track record of “trustworthiness.” Healthcare is what Google refers to as a “Your Money or Your Life” niche, which means that if your website provides information related to healthcare, the algorithm treats it differently than a non-healthcare related website. This “trustworthiness” is established by earning links from other trusted, relevant websites, establishing a record of fulfilling search intent for internet users, and having expert content on your website.
The key to successful SEO is to create a robust online presence for your medical practice, hospital, or in-home senior care business.
This could include securing guest contributor opportunities for your business on blogs and news websites. It will almost certainly involve writing blogs covering topics that you have a chance to rank highly for and that could potentially drive patients to your website.
All-in-all, successful SEO is measurable, with an easily calculated ROI, and long-lasting.
What Does an SEO Campaign Involve?
SEO only works if Google is able to crawl and index your website.
Has your sitemap been submitted to Google? Has the crawler been able to fetch and render all of your pages? Are there any on-page optimizations that are missing?
It is important to know what your competitors have done and what seems to have worked.
We’ll begin your campaign with an analysis of your competitors’ content and link building strategies to uncover opportunities for your website.
you’ll get why healthcare providers choose us.