A Home Health & Home Care Marketing Agency With the Data and Experience to Grow Your Business
Home care digital marketing services to drive more leads and hire more caregivers.
We're not generalist marketers;
we specialize in home care marketing
Home Care Digital Marketing Services
We’re a home care marketing agency that works with both small independent home care businesses, as well as franchisees of many of the leading national home care companies. This has allowed us insights into the home care market that can help to get you to get the competitive edge on other agencies in your market.
Our team of home care digital marketing specialists is ready to fill your pipeline with qualified leads.
As you know, today home care marketing is largely done online. Healthcare is one of the most heavily searched topics on the internet, with 7% of all searches on Google being healthcare-related.
The process of finding a caregiver for a loved one will often include a Google search and a visit to the home care agency’s website at some point. Sagapixel can make sure that your home care agency is being found for those searches.
You’ll be able to have all of your home care agency’s marketing taken care so you can go back to running your business. From the early stages of web design and SEO to PPC, our team will create and execute a home care marketing strategy that maximizes your return on investment.
We’ve already seen what works for home care businesses throughout the U.S. and Canada. We can use that experience and data to help grow your agency next.
Click to view past case studies
Full-Service Home Care Digital Marketing Services
At Sagapixel, you won’t have to worry about finding someone to build your home care agency’s website, another one to optimize all of your content for SEO, and another to manage your social media.
Our team can take care of all of your home care marketing needs, while making sure that every part of your marketing mix is working in conjunction with the others.
In addition, our company is uniquely qualified to help you with the most important part of home care marketing: SEO.
Google plays a particularly important role in the buyer’s journey of a home care client. A large number of potential clients are using search engines to find a caregiver for a loved one and high rankings on Google can turn into a full pipeline of new leads, but there are challenges specific to doing SEO for a home care agency.
Your SEO company will need previous experience with home care SEO in order to understand the home health care industry, the myriad variations on the keywords your customers use for home care services, and the proven strategies for your industry.
Web Design for Home Care and Home Health Agencies
In addition to providing SEO services, we have an in-house web design team that specializes in WordPress websites for home care agencies.
We build websites that are not only beautiful and fast to load on mobile devices, but are built with your marketing in mind. All of our websites are built following best practices in conversion rate optimization so that when we start driving traffic to your home care agency’s website, it converts them into leads.
We also offer fully-managed hosting and website security to our home care agencies.
If you’d like to talk about building an ADA-compliant, HIPAA-compliant WordPress website for your home care business that won’t break the bank, click here to schedule a discovery call with us.
PPC Ads for Home Care
Our home care Google Ads campaigns regularly see costs-per-acquisition in the $90-$150 range. Home care agencies with well known brand names regularly drive leads as low as $30-$70.
If your sales team can turn 25% of the leads we can drive you into cases with a customer lifetime value of $13k-$15k, you have a scalable paid media channel you can count on to grow your home health or home care agency.
Healthcare is one of the most difficult verticals for pay-per-click advertisers when compared to other industries. Healthcare ads have a lower than average CTR, at 1.79% compared to the average 1.91% across industries on the search network.
Home care, specifically, can be quite tricky to run successful Google Ads campaigns.
Google Ads’ AI often struggles to understand the nature of home care, resulting in disapproved ads for “housing” and wasted ad spend for searches by internet users that are not in the market for home care.
This is why it’s so important to utilize a team of experienced home care PPC marketers.
We have the data. We have tested the landing pages. We have the negative keyword lists. We’re ready to deploy all of them for your home care or home health agency.
Don’t take our word for it.
Do a quick Google search
& check out our reviews.