Whether you’re creating a brand new website or optimizing an existing one, it’s important to understand which designs work best for your intended audience. The best way to do this is to gather examples of well-executed websites—and poorly-executed ones, as well.
Sifting through competitor designs can take a lot of time and effort—so Sagapixel’s head of web design has given you a head start. Below are examples of home care agency websites with notes about what works, what doesn’t, and why.
If any of these examples appeal to you or provide inspiration for your own site, we’re ready to lend you our expertise. Click here to schedule a consultation so we can begin your journey toward growing your home care agency. We’re a home care marketing agency that has grown home care agencies like yours throughout the country.
Purposeful Living Home Care LLC
What Works About This Website
- “Get care now” CTA and phone number are prominent—the first thing you see.
- Simple and clear navigation menu.
- Second CTA right below the fold.
- Services provided, and distinctive details are clear on the homepage.
- Color palette is soothing, calm, warm, and inviting.
What I Would Improve
- Logo is too large and should be aligned with the navigation menu.
- Increase the heading font size and create a more eye-catching layout.
- “Schedule Your Free In-home Assessment Now” and “Join Our Team and Become a Caregiver” sections are too close to each other, and there”s quite a bit of text that no one will read. It needs more padding, and each section needs to stand on its own.
- Place “Join Our Team” near the bottom of the page.
- Copy under “The Journey Towards Better Health Begins on the Path of Better Care. Begin Your Journey Today.”
- Has poor contrast against the background image.
- CTA also needs more contrast.
- Make copy easier to read—especially for the elderly—with a larger Sans Serif font.
Right at Home
What Works About This Website
- Color palette and balance of white space give the site an inviting feel. CTA for the user to insert the ZIP code is immediately visible.
- Search is quick, and results are shown in a very neat and clear manner.
- Image on the hero section doesn’t overpower the content/CTA and simultaneously explains exactly what the company offers.
- Two CTAs for separate target audiences:
- Follow the user as they scroll
- “Find care” CTA has the most emphasis
- Services section is clear and right above the fold.
- Users are prompted to seek assistance with two different CTAs right after the services section.
- Testimonials are close to the top of the page.
- Badges for social proof appear further down the page.
- “About Us” provides a video explaining the company”s services.
What I Would Improve
- Navigation font size should be larger.
- Submenus should be vertical dropdowns, instead of horizontally.
- Users are most likely to be elderly people who would be used to the classic menu behavior.
- Add accent color to main navigation contact buttons.
- Update main heading to clearly convey the company’s purpose and reassure the user they’re in the right place.
- Make services icons larger and bolder.
- Link each service heading to the individual service page.
- Remove the “learn more” links.
- Add wider padding/margins between sections.
- Make “connect” or “find out needs” buttons more prominent:
- Separate background color
- More separation from other sections
- Remove image below “Our Story.”
- Make the video larger.
- Move badges closer to the top.
- Add a contact form to the homepage in the “Hero” section.
- Simplify contact form and move it to footer.
- Enlarge font in certain sections.
We Are There Home Care
What Works About This Website
- Eye-catching color for contact info and CTA.
- Strong accent color for CTA with phone number in a strong accent color again.
- Clear “Testimonials” section with a CTA to leave review.
- Plenty of CTAs throughout page.
- Main heading describes company’s purpose and location.
- Services are located almost below the fold.
- Well-placed “What we do” section.
- No complicated text.
- Prominent-but-short video that says it all.
- Prominent “Contact form” section highlighted with the strong accent color
What I Would Improve
- Simplify heading—main heading and CTA would be more than enough.
- Move license # needs to the footer.
- Remove links from services—they all link to the same “Services” page.
- Replace links with one “Learn More About Services” CTA below the three cards.
- Move “Testimonials” below the hero.
- Place “Contact form” on the hero or closer to the top.
Radfield Home Care
https://www.radfieldhomecare.co.uk/
What Works About This Website
- Prominent video describing Radfield’s services.
- Brief, clear description on the hero section with two concise CTAslocated front and center.
- Large phone number on the header.
- Very clear navigation menu.
- “Why Choose Radfield” section starts above the fold, prompting the user to scroll down.
- Process step section uses a strong accent color so it pops up during scroll. Very useful information that clears some of the users” doubts.
- Social media badges are present.
- “Testimonials” are positioned as “Stories,” making them feel more personal to the user.
- Inviting, soothing color palette with a splash of fun.
- Color palette and photo selection evoke warmth and joy.
What I Would Improve
- Simplify contact info in header—section looks a bit crowded.
- Center, resize, and recolor search bar to be cohesive with the rest of the site.
- Relocate “Be There Movement” section or turn it into a popup. .
- Lay out services section in 3 columns so users can scan through them easily.
- Remove “Learn More” and link services’ names to service pages.
- Include a contact form somewhere near the top.
- Relocate newsletter form to the footer.
- Place “Join our team” in its own section.
Audley Villages
https://www.audleyvillages.co.uk/
What Works About This Website
- Carousel images in the hero to showcase life in the Villages.
- Eye-catching color for “Contact us” CTA in the header.
- Clear, straightforward navigation menu and information structure.
- CTA for the user to insert the ZIP code in the hero section.
- Search is quick and results are shown in a very neat/clear manner.
- Homepage “About” section offers an easy-to-navigate submenu with tabs.
- Large video with testimonials that’simpossible to miss.
- Easy-to-read village price chart with a lot of useful information.
- ”Useful links” contains images, descriptions and CTAs that invite users to learn more about the facilities and the process.
- Social proof badges indicating a social media presence.
What I Would Improve
- Add more contrast between main heading and background images.
- Give “Arrange a Visit” CTA its own section and make it more inviting.
- Remove upper “Find a Village” section.
- Need to clarify or remove “3 years free energy” feature.
- Move FAQs section to “How it works” page.
- Move social proofhigher on the homepage, above or below the testimonials.
- Move social proof and testimonials closer to the fold.
- “Home Buying Service” section could be spared.
- Place a contact form close to the hero.
- Move the newsletter form needs to the footer.
