Home Care Case Study

Home Care

We brought a First Light Home Care franchise to the top of the map results and Google in roughly 8 weeks

#1

in the Google Map Pack

#2

in the Blue Link Results

#1

in the secondary towns within the territory

Brief

Client Overview:
Our client is a FirstLight Home Care franchise located in a secondary market. As a provider of non-medical home care services, they wanted to increase their online visibility and attract more local clients. Prior to working with us, they had not engaged in any SEO efforts.

Challenges:
The primary challenge was to significantly enhance their organic search presence from the ground up. One key strategy was to implement a location page approach, creating dedicated pages for each city within their territory, targeting “home care + [location]” keywords. However, the content management system (CMS) had limitations that made it challenging to scale this strategy efficiently. We needed to come up with creative solutions to work around these technical constraints.

Results

Our SEO implementation quickly propelled the FirstLight Home Care franchise to top rankings on Google. Within approximately six weeks, we achieved:

Position 1 in the Google Map Pack: The client’s business listing reached the top spot in the local map results for key search terms, significantly boosting their visibility to potential clients searching for home care services.
Position 2 in Organic Search (Blue Link) Results: The franchise’s main website page also secured the second position in traditional organic search results, ensuring comprehensive coverage on the first page of Google.
Page 1 Rankings for All Targeted Locations: We successfully achieved first-page rankings for every town within the client’s service area, effectively capturing local search traffic across their entire territory.

These results not only established a strong digital presence for the client but also positioned them as a top choice for home care services in their region.