Kristen Pirollo

Kristen is a member of our copywriting team.

13 Video Marketing Statistics That You Need To Know

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With the rise of social media, online video content has become an indispensable part of successful marketing strategies. As consumers increasingly favor video over traditional text-based content, businesses are incorporating more dynamic video elements into their organic and paid marketing channels. 

This article explores thirteen video marketing statistics that underscore the growing importance and effectiveness of video content in the marketing industry. From explainer videos to testimonial videos, video is reshaping how brands connect with their audiences. We will examine some of the top reasons businesses and marketers alike should start using video as an integral part of their marketing strategies and how the current industry trends will shape the future of video marketing.

Whether you’re a small business owner looking to increase user engagement with your content or a Fortune 500 company looking for new ways to grow, these eye-opening video marketing statistics will help you build more impactful marketing campaigns. 

What Percentage of Businesses Are Using Video Marketing As A Tool? 

Video strategy allows brands to connect with audiences more effectively than many traditional marketing methods. According to Wyzowl, 91% of businesses now use videos as a marketing tool. Companies that are not quick to adapt to industry trends by not leveraging video may fall behind in competitive markets.

Do Videos Get More Shares On Social Media Compared To Text & Images?

The viral nature of video content can expand brand visibility and customer engagement. Videos dramatically outperform text and images on social media, solidifying their ability to engage audiences. Boasting an average of 1200% more shares (Source: G2), video is a valuable asset for enhancing social media presence. Not only does this boost a brand’s chances of discoverability, but it also fosters a stronger emotional connection with its target audience. 

What Percentage of Marketers Agreed that Video Content Provides A Great ROI?

A whopping 92% of marketers affirm that content delivers excellent return on investment (ROI) when they utilize video production. From increased engagement to improved sales conversions, this consensus showcases the profitability of video marketing. 

How Does Video Impact A Landing Page’s Conversion Rate?

Adding video to landing pages can better communicate product benefits and features, potentially boosting conversion rates by up to 80% (Source: WebFX). This dramatic increase illustrates the persuasive properties of video marketing, transforming casual browsers into committed customers. 

What Percentage of Internet Traffic Does Video Make Up For? 

According to SocialPilot, video is expected to constitute 82% of all internet traffic by the end of 2024. This prediction indicates the growing preference for video content across various platforms, demonstrating its effectiveness in capturing audience attention. Businesses should consider this trend when planning content strategies to ensure they meet audience preferences.

What Percentage of Marketers Say That Video Has Increased Their Conversion Rate?

Videos effectively convey messages that resonate with consumers, leading to an increase in trust in the brand and, ultimately, higher conversion rates. In a study conducted by Wyzowl, 86% of marketers reported that utilizing video has shown an increase in conversion rates. This statistic reinforces the effectiveness of video in marketing campaigns and highlights its role in driving positive business outcomes.

What Percentage of Marketers View Video As An Integral Part of Their Strategies?

As digital marketing evolves, video remains a powerful tool for harnessing audience attention. An overwhelming 98% of marketers consider video an integral part of their marketing strategies (Source: G2). This widespread consensus reflects the ability of video to reach diverse audiences and achieve marketing objectives. 

What Percentage of Viewers Have Made A Purchase After Seeing A Brand on YouTube?

YouTube videos’ extensive reach and engagement potential allow for effective marketing campaigns. According to Dash, 70% of viewers have made a purchase after engaging with brand content on YouTube, demonstrating the platform’s legitimacy in converting viewers to buyers. Video content not only works as a great platform for increasing conversions, but it also fosters trust between businesses and consumers.

How Many Visitors Does YouTube Get Per Month?

With over 1.7 billion unique monthly visitors, marketers can leverage YouTube’s diverse user base to target specific audiences with tailored content (Source: Hootsuite). This platform remains a cornerstone for video marketers looking to engage with a global audience and is the second-largest search engine on the planet (next to Google, of course). 

How Long Are Users Spending On Social Media Everyday?

Users spend over 4.5 hours on social media platforms every day, so integrating marketing videos into social media strategies is crucial for businesses seeking online engagement (Source: Statista). This substantial time investment provides marketers ample opportunity to capture attention with engaging video content.

How Much Of That Time Is Spent Watching Video?

Across the internet, growing video consumption highlights their effectiveness in maintaining viewer attention and engagement. In 2023, users spent an average of 176 minutes daily watching social media videos (Source: Statista), exemplifying the shift towards visual media consumption.

How Many Users Does TikTok Have?

According to Statista, TikTok has captured the attention of over 136 million users, solidifying its position as a key component of video marketing strategy. The platform’s rapid growth highlights the power of video in captivating audiences, especially younger demographics.

Engagement Rates Are The Strongest For Videos Under 1 Minute Long

Wistia confirms that videos shorter than one minute boast the highest engagement rates, underscoring their success on platforms like TikTok and Instagram. Short videos capture viewers’ attention and maximize impact within a brief interaction, ensuring effective communication without lengthy watchtimes. 

Start Using Video To Increase Your Conversion Rates Today with Sagapixel

Elevate your digital marketing strategy by incorporating video content with the help of Sagapixel. Our team will transform your brand’s online engagement with compelling video campaigns that resonate with audiences and drive conversions.

Contact Sagapixel today to start capitalizing on the power of video and see measurable results in your marketing efforts.

Sources

Burchill, Amy. “Video marketing statistics for your 2024 campaigns.” Dash. January 24, 2024. https://www.dash.app/blog/video-marketing-statistics

Ceci, Laura. “TikTok – Statistics & Facts.” Statista. April 29, 2024. https://www.statista.com/topics/6077/tiktok/#topicOverview

EMarketer. “US time spent with media 2022 update—pivotal moments for TV, subscription OTT, digital audio, and social media.” April 20, 2021. https://www.emarketer.com/insights/us-time-spent-with-media/

Gibbons, Matthew. “100 Powerful Video Marketing Statistics You Should Know for 2024.” WebFX. January 19, 2024. https://www.webfx.com/blog/marketing/video-marketing-statistics/

Macready, Hannah. “27 Inspiring YouTube Stats to Know in 2024.” Hootsuite. April 4, 2024. https://blog.hootsuite.com/youtube-stats-marketers/

Marinelli, Lisa. “State of Video in 2024: Video Marketing Statistics & Insights from Wistia.” Hubspot. February 6, 2023. https://blog.hubspot.com/marketing/state-of-video-marketing-new-data

Sanghavi, Aayushi. “50+ Effective Video Marketing Statistics For Growth in 2024.” G2. February 13, 2024. https://www.g2.com/articles/video-marketing-statistics

Singh, Chandraveer. “100+ Surprising Video Marketing Statistics You Should Know in 2024.” SocialPilot. January 4, 2024. https://www.socialpilot.co/blog/video-marketing-statistics

Stoll, Julia. “Average daily time spent with video content among adults in the United States from 2019 to 2027, by device.” Statista. January 10, 2024. 

https://www.statista.com/statistics/420791/daily-video-content-consumption-usa-device/

Wistia Marketing Team. “State of Video Report: Video Marketing Statistics for 2024.” Wistia. March 21, 2024. https://wistia.com/learn/marketing/video-marketing-statistics

Wyzowl. “Video Marketing Statistics 2024.” 2023. https://www.wyzowl.com/video-marketing-statistics/

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