Katelyn Kemmerle

Katelyn is a Content Strategist at Sagapixel. She specializes in content marketing and on-page SEO.

12 TikTok Marketing Statistics All Business Owners Need To Know

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Falling behind on the latest marketing trends, especially with social media platforms like TikTok, can drastically impact your business growth. TikTok is revolutionizing the approach to marketing for businesses and owners, and if you’re not on board and aware of these TikTok marketing statistics, you’re missing out on a dynamic and engaging way to reach your audience.

In this article, we discuss 12 essential TikTok statistics, including average engagement rates of most TikTok users, demographics of TikTok users worldwide on the app, and the potential reach of TikTok ads. Understanding these TikTok usage statistics can help you craft a more effective social media marketing strategy for your company.

Whether you’re looking to boost your brand’s presence or drive sales, these insights on TikTok stats will provide actionable steps to enhance your social media marketing approach.

What Is The Average Engagement Rate For TikTok?

TikTok boasts an impressive average engagement rate of 2.65%, per Sprout Social, making it the most engaging social media platform. This is higher than Instagram’s average engagement rate of just 0.70%. This statistic highlights TikTok’s potential to captivate audiences and drive interaction, proving its value for businesses looking to enhance their social media presence.

How Many Users Does TikTok Have?

TikTok has a massive user base, with 884.9 million users over the age of 18, representing about 18% of all adults who use the internet worldwide, according to Social Champ. By tapping into TikTok’s extensive user base, brands can expand their reach worldwide and connect with a diverse and engaged audience.

What Is The Average Reach for Advertisements on TikTok?

Advertisements on TikTok can reach up to 17.9% of users over the age of 18, according to Hootsuite. This reach demonstrates TikTok’s potential as a powerful advertising platform for businesses, allowing them to target a substantial portion of the adult internet user population.

How Many TikTok Users Have Purchased A Product After Seeing It Featured in TikTok Creator Content?

According to Shopify, roughly 78% of TikTok users have purchased a product after seeing it featured by TikTok creators. This highlights the platform’s powerful influence on consumer behavior. By collaborating with popular TikTok influencers, businesses can boost their product sales and brand visibility.

How Much Money Do Users Spend on TikTok?

Users have spent more than $2.5 billion globally on the TikTok app, according to SocialPilot. For businesses, this statistic illustrates the lucrative opportunities available for driving sales and revenue through TikTok advertising efforts thanks to the social media platform’s consumer appeal.

In 2022, TikTok Was The Most Downloaded App Globally

In 2022, TikTok was the most downloaded app globally on the Apple app store, as reported by HubSpot. By 2024, it remained a top contender, ranking as the third most downloaded app with 128 million downloads, just behind Temu and CapCut, TikTok’s video editing app. This consistent popularity demonstrates TikTok’s significant influence and widespread user engagement.

Who Is The Primary Target Audience You Can Find On TikTok?

TikTok’s primary target audience is Gen Z, with 78% of Gen Z internet users on the platform, according to HubSpot. Additionally, 92% of this audience is active on YouTube, and 85% are on Instagram. Gen Z users’ strong presence highlights TikTok as an important platform for reaching young, engaged users.

TikTok Has Seen A 215% Growth Rate in Brand Value

TikTok has experienced a remarkable 215% growth rate in brand value, according to Statista. This explosive growth underscores the platform’s increasing influence and market presence, indicating TikTok’s expanding role as a powerful tool for brand building and marketing.

How Long Are Users Spending on TikTok Everyday?

TikTok users spend an average of 52 minutes on the social media app every day, as reported by Search Logistics. This high level of daily engaged TikTok users provides ample opportunities for businesses to connect with their audience. The extended usage time makes TikTok an ideal platform for delivering engaging and sustained marketing content.

How Long Is The Average User Session on TikTok?

As of 2019, the average user session on TikTok lasted 10.85 minutes, according to Statista. This substantial session length highlights TikTok’s ability to captivate and retain user attention, meaning more opportunities for businesses to engage with potential customers through extended viewing times.

How Many Video Views Does TikTok Get?

TikTok gets about 100 billion video views per month across the entire platform, per SocialPilot. This number illustrates the platform’s massive reach and viral potential, as businesses can leverage this high view count to amplify their brand message and increase visibility.

How Many Times Per Day Do Users Open TikTok On Average?

Users open TikTok an average of 20 times per day, according to The Social Shepherd. This frequent interaction shows the app’s addictive nature and high engagement levels. For marketers, this provides multiple touchpoints throughout the day to connect with their audience.

Boost Your Discoverability with a Comprehensive Video Marketing Strategy from Sagapixel

Harnessing the power of TikTok can transform your business’s marketing efforts, driving engagement and sales like never before. At Sagapixel, we’ve helped numerous businesses achieve remarkable success with personalized TikTok marketing strategies.

Schedule a call with Sagapixel today and learn how you can boost your company’s discoverability with our comprehensive video marketing strategy.


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“TikTok Ads Guide: How to Get Started With TikTok Advertising in 2024.” Daniel Clark. Social Champ. Feb. 23, 2024. https://www.socialchamp.io/blog/tiktok-ads/

“37 Important TikTok Stats Marketers Need to Know [2024].” Hannah Macready. Hootsuite. January 30, 2024. https://blog.hootsuite.com/tiktok-stats/

“15 Essential TikTok Statistics for Marketers in 2024.” Dayna Winter. Shopify. Sept. 13, 2023. https://www.shopify.com/blog/tiktok-statistics

“60+ Incredible TikTok Statistics You Must Know in 2024.” Chandraveer Singh. SocialPilot. Jan 18, 2024. https://www.socialpilot.co/tiktok-marketing/tiktok-statistics

“57 TikTok Stats to Know in 2024.” Pamela Bump. HubSpot. April 02, 2024. https://blog.hubspot.com/marketing/tiktok-stats

“TikTok marketing – statistics & facts.” Valentina Dencheva. Statista. Jan. 10, 2024. https://www.statista.com/topics/8309/tiktok-marketing/#topicOverview

“TIKTOK USER STATISTICS 2024: EVERYTHING YOU NEED TO KNOW.” Matthew Woodward. Search Logistics.May 31, 2024. https://www.searchlogistics.com/learn/statistics/tiktok-user-statistics/

“Most popular mobile social networking apps in the United States as of September 2019, by average session duration.” Laura Ceci. Statista. Aug 25, 2023. https://www.statista.com/statistics/579411/top-us-social-networking-apps-ranked-by-session-length/

“25 Essential TikTok Statistics You Need to Know in 2024.” Jack Shepherd. Social Shepherd. April 22, 2024. https://thesocialshepherd.com/blog/tiktok-statistics

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