So, you have a hair transplant clinic, and you want more leads. Somewhere along the way, you heard that SEO could be an effective way to generate hair transplant consults, but you aren’t sure exactly how to do it. There’s much information out there about SEO and how it works, but it can be a bit overwhelming at first.
In this article, I will explain SEO for hair transplant clinics in clear terms that won’t require an MBA in marketing to understand.
As an SEO agency, we’ve worked extensively with cosmetic surgeons, including hair transplant clinics, allowing us direct insight into the best SEO practices for hair transplant clinics. In this article, I’m going to share the successful SEO tactics we’ve used for hair transplant clinics.
Before we get into the specifics of SEO, it’s essential to establish why organic traffic is beneficial for a hair transplant clinic and how it can generate consults.
How Hair Restoration Clinics Can Benefit from SEO
It’s vital for hair restoration clinics to not only have a website but to have one that can be found by new and potential patients in search results. When it comes to cosmetic procedures like hair restoration, it’s common for potential clients to conduct Google searches before they commit to the procedure.
They’ll search questions, procedures, and specific clinics to better understand what they can expect and if the procedure is right for them. If your hair transplant clinic’s website isn’t showing up in Google for these queries, you have no chance of turning the internet user into your client. Instead, they’ll find answers to their questions from other clinics and go there for their hair restoration.
SEO is key to getting your hair restoration clinic in front of potential clients as they search on Google. Below we’ll outline the four aspects of SEO that you need to complete if you want to increase your organic website traffic.
What Does SEO for Hair Restoration Involve? The Four Aspects of SEO
Technical SEO Ensures Google can optimally crawl, index, and understand the structure and content of your website; for Google to show your pages in its search results, it first needs to crawl your website. Crawling is when the Googlebot visits all your website pages and determines what content is on them. If Google hasn’t crawled your website and its pages, it doesn’t know it exists, and thus your website won’t appear in search results.
However, it’s not just a matter of going into Google Search Console and requesting Google to crawl your website. You first need to give Google permission to crawl your website. It’s common for new websites to accidentally check a box in the CMS that says, “discourage Google from indexing this site.” If this box is checked, it means your whole website is marked as noindexed — you don’t grant Google the ability to add your website and its pages to its index.
Additionally, you need to ensure that your website and each individual page are set to “index” so that your pages get crawled and start showing up in Google searches. You can find where to make this distinction within the editor of each page.
Optimally Structure Your Website to Maximize Search Visibility
The next step to technical SEO for hair restoration is maximizing The crawlability of your website. The primary way we accomplish this is through internal linking.
Internal links are links found on your internal pages that point to other internal pages, connecting everything. This is important because, during a crawl, it’s internal links that the Googlebot follows to discover all the pages on your hair transplant clinic’s website. If you have a page without internal links, Google won’t know it’s there and won’t index it. This is what we call “orphan pages.”
Service pages should link to other services pages and blog posts alike. You need to have top navigation and a footer with links as well. All of this ensures that your pages are discoverable.
Internal linking also helps Google understand what each page is about based on the anchor text. Anchor text is the words you use to hyperlink to the other internal page. For example, if you have a hair transplant page you hope to rank on Google, you should link to this page using the anchor text, “hair transplant.” This tells Google that when it follows this link, that’s the content it will find.
This process helps Google show your pages for relevant keywords.
Maximize the Relevance of Your Content to the Searches Patients Perform
When it comes to cosmetic procedures, They usually have local intent. This means that someone will likely not travel from Florida to a hair transplant clinic in California (though they may travel internationally due to cost savings).
More times than not, they’ll go somewhere that’s nearby. This means SEO for hair restoration should include pages targeting “hair transplant + city” queries.
Location pages are pieces of website content optimized around searches with the format [service] + [city]. For example, “hair transplant clinic in Tampa, FL.”
You’ll have your generalized hair transplant page, typically optimized for whatever location you are located, and then you’ll have other location pages targeting nearby cities or towns that you also serve. These searches are high-intent based, meaning anyone searching for “hair transplant clinic in Tampa, FL” is close to converting for a procedure.
In addition to location pages, other content, such as blog posts, is vital for your SEO strategy.
Blog posts help target the queries your potential patients are searching for. These are often specific aspects of a hair transplant procedure like cost, recovery, results, etc.
It’s important to note that you should only target keywords on the buyer’s journey at the bottom of the funnel.
The buyer’s journey is your client’s process when purchasing something, from performing informational queries for educational purposes to high purchase intent searches for conversion. Your blog needs to target these high-intent, bottom-of-funnel keywords.
By showing up for these searches, you’ll not only answer the question the visitor needs to be answered, but your clinic will be the first option they see when they are officially ready to make that decision. Showing your knowledge and expertise on the topic will grow trust and authority with your audience, making them feel more comfortable contacting you for their hair restoration than another clinic.
Earn Google’s Trust and Demonstrate Your Authority through Off-Page SEO
Off-page SEO is the digital marketing practice that takes place outside your website. These off-page efforts show your authority to Google, a factor that’s important to rank pages in its search results.
Link building is the process of acquiring links from other websites. These links signal to Google that your website/pages are important and authoritative. Think of these links as testimonials from other websites saying your content is valuable. If it’s helpful, Google wants to show it to more people, thus pushing your page to the top of its search results.
However, it should be noted that where you get links is essential. Spammy links or links from low-quality websites won’t help your website rank. It could hurt its prospects of showing up in front of your ideal clients. For example, a link coming from the New York Times will look much better to Google than one coming from a mommy blog that has no traffic and is low-quality.
Link Building can take a few forms, including guest posts, broken link building, and link magnets.
Guest posts are blog posts you write and put on another website. In the content, you’ll include a link with your preferred anchor text that points back to your website. As opposed to other link-building tactics, with guest posts, you’ll only earn one link for every piece of content you write.
It’s not up in the air as to whether you’ll receive the link. However, one of the benefits of this method is that it’s reliable. As soon as the blog post is live, you’ll have a new link helping bolster your website’s authority or a specific page.
However, it is important to note that your hair transplant clinic should not engage in guest post link building at scale. It is against Google’s Webmaster Guidelines.
Broken Link Building
This type of link building involves reaching out to websites that have broken links on their pages. A broken link is a link that goes to a page that no longer exists. It’s now a 404 page. There is a way to earn this link for your website. You’ll need to write a similar piece of content as the now broken link and then reach out to this website, pitching your article to them.
Having a 404 page linked on your website isn’t optimal, so it is often an easy sell. All the other website needs to do is remove the old link and place yours there instead.
Create Reference Content that Passively Earns Links
Reference content that earns passive links is another link-building strategy we recommend for any SEO strategy for Hair Transplant Clinics. In the SEO industry, we call these posts “link magnets.” They’re called that because the content is so rich and valuable for other sites that it attracts links naturally.
Link magnets go on your blog and are typically statistics based because numbers and percentages commonly earn backlinks without the need for outreach. This is less reliable than guest posts as it could take time to earn links and may never earn any. However, when done correctly, you could get twenty or more links from a single piece of content.
Google Business Profile
The fourth and final aspect of SEO that you need to consider for your hair transplant clinic is your Google Business Profile. If you’ve seen map results with different business listings, this is your Google Business Profile.
GBP, as we refer to it, is a tool that allows you to create a business profile that shows up for local searches.
This type of SEO helps you show up for local searches right at the top. It’s common for internet users to go directly to the map results and browse the options without scrolling down further to the actual pages. This is why ranking with Google Business Profile is vital for your hair transplant clinic.
Track Your SEO Results
Once you put all of these SEO practices in place, you’ll need some way to determine if your efforts are producing the desired effect. Our SEO agency typically uses Google Search Console (GSC) to track organic traffic growth.
Primarily, we focus on Conversions — calls or contact form submissions — but clicks and impressions are the leading KPI to generate these conversions. Impressions are the number of people who have seen your page in search results. Internet users didn’t necessarily click on your page but saw it on Google. This is important as it often shows us if your page is high enough in search results for people to see it, seasonality changes, and more.
Clicks are the number of people who clicked on your page and went to it from Google. These are important for obvious reasons — people who visit your page are more likely to convert into clients.
Other than these metrics, we also use Ahrefs to track where your pages rank for their respective keywords. In the keyword tracking tool in each Ahrefs project, you can insert all your keywords and see what position your pages are in, if it’s risen or fallen in a specific period, and how much traffic the keyword is getting.
These metrics are essential to track success and to allow you to implement changes if things aren’t performing well. It’s common in SEO to establish these four practices, let the work sit, and based on the data, tweak and edit to further optimize pages in a way that will allow them to perform better.
For example, Google Search Console may show us opportunities to target keywords not found by tools such as Ahrefs. In the case of a hair restoration clinic, we may find that potential clients are searching for a specific technique such as neograft instead of the generic “hair transplant.”
Knowing this can allow us to better tailor the content on your website to the searches prospective patients are performing.
Sagapixel Offers Comprehensive SEO Services for Hair Transplant Clinics
A lot goes into SEO, so you may feel overwhelmed trying to tackle it alone. Especially if you’re not quite sure what you’re doing, it’s easy to make simple but detrimental mistakes. If you would rather have a professional rank your website, our SEO specialists at Sagapixel can help.
We’re an SEO agency specializing in SEO for cosmetic companies like hair restoration clinics. We can help you get in front of the right people in Google search, grow your organic traffic, and get you calls that turn into conversions. This is what we do. Let us help.
Contact our SEO team today to get started with our SEO services for hair transplant clinics.