Chloe Yanush

Chloe is a paid search specialist at Sagapixel

The Playbook For Google Ads For Hair Transplant

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Are you looking for the secrets hair transplant clinics use to drive consistent, predictable leads by running Google Ads for patient leads?

Using paid advertising, hair transplant clinics can generate considerable amounts of business on Google.

Searches for “hair transplant clinic near me” have surged by 130% in the United States in the last year. This trend isn’t just about one keyword; it’s a widespread increase across various terms related to hair transplant.

In an era where first impressions are predominantly digital, hair transplant clinics have turned to Google Ads for an edge. Through Pay-Per-Click (PPC) advertising, your competitors place themselves right where you and potential patients are searching. This strategy is a blend of smart keyword use, strategic ad placement, and ongoing tweaks for optimal visibility.

Why is this approach so effective for them? It’s all about reaching you – the searcher actively looking for hair transplant and transplant options. When you turn to Google, these tailored ads meet you with relevant, engaging information.

If you’re intrigued by how hair transplant clinics harness Google Ads to turn searches like yours into consultations, it’s worth exploring the nuts and bolts of PPC advertising. This includes understanding their tactics in keyword selection, ad creation, targeting techniques, and how they analyze ad performance to continually refine their approach, ensuring they provide exactly what people like you are looking for.

If you’d like to meet with someone to discuss our hair transplant marketing services, click here to schedule an appointment.

What is “Hair Transplant PPC”

If you are interested in starting a digital marketing strategy for your hair transplant services, PPC, or Pay-Per-Click, allows you to accurately target individuals actively interested in solutions for hair loss. When a user searches for hair transplant options, your PPC ad can appear among the search results. The biggest benefit, however, is that you will only pay when someone clicks on your ad for more information. This targeted approach not only enhances the visibility of your services but also helps ensure that your marketing efforts reach a relevant and interested audience. When your ad is triggered by a search, it will show as “sponsored” , like the ones below:

What is “Hair transplant PPC”

The Basics of Google Ads for Hair Transplant

As you get further into digital marketing for your business, there are a variety of platform options for PPC, including Meta, Microsoft, and Google. When starting out, we recommend using Google Ads to reach individuals who are actively making Google searches that are highly relevant to your business, such as “hair transplant near me” or “hair transplant+your city.”

Setting up a Google Ads campaign is pretty straightforward; all you have to do is create an account and add a credit card to your payment profile. Once your account is set up, you can begin creating campaigns and ads tailored to your practice. However, there is a lot more to Google Ads that you’ll want to familiarize yourself with to ensure that your money is well spent.

Here, we have laid out the basics to help you better understand how to optimize your Google Ads for hair transplant leads.

Everything You Need To Know About The Google Ads Auction

The Google Ads auction happens in real time whenever someone searches on Google. Each time a search that is relevant to the hair transplant keywords you are targeting is completed, Google runs an auction to determine which ads will show for that particular search and in what order they will appear.

This auction significantly influences how your hair transplant services will be showcased to those actively seeking solutions. By mastering the nuances of this system, you can help improve the position of your ads and boost the chances that your services are visible at that pivotal decision-making moment.

The auction takes into account several main factors, including:

  • Bid Amount: This is the maximum amount that you are willing to pay for a click, which can be adjusted at any time.
  • Quality Score: Google uses the quality score to help determine how relevant it thinks your ad will be to the individual making the search. This score is calculated based on landing page experience, ad relevance, and expected click-through rate. We will cover the specifics of this calculation later.
  • The Impact Of Ad Extensions: Ad extensions are additional pieces of content that you can add to your PPC ads, like call extensions, sitelink extensions, location extensions, and more. Later, we will go into more detail about ad extensions. However, for now, it is important to understand that the more impactful your ad extensions are,, the more likely it is that your ad will rank higher than your competitors.

How Much Does Google Ads For Hair Transplant Cost?

In our experience, the cost of leads from a Google Ads campaign is significantly impacted by geography. For example, the leads in a more competitive area, such as New York City or Chicago, will most likely be more expensive than they would be in smaller cities like Fargo or Tulsa. In the same way, leads in a suburban or rural area will probably be less expensive than they would be in cities due to less competition.

However, other factors contribute to the cost per lead of a Google Ads campaign. In the past, we have run ads for a hair transplant doctor in a larger city for around $100 per lead.

Typical Challenges For Hair Transplant PPC

Navigating the complexities of PPC advertising for hair transplant services requires a thorough understanding of Google Ads’ healthcare and medicines policies. Here’s what you should be aware of:

  • As part of its commitment to user privacy and sensitive health-related issues, Google does not allow retargeting ads for healthcare services. This means that once potential patients visit your website, you cannot use Google Ads to retarget them. For hair transplant clinics, this policy forces you to find alternative marketing strategies to re-engage visitors and encourage them to convert.
  • Google Ads has strict rules about advertising in the healthcare field, and not abiding by them all could lead to the disapproval of your ads, especially if they mistakenly trigger the “restricted drug term” policy. For example, Google does not allow you to advertise for platelet-rich plasma injections, so if your practice offers PRP you will have to find a way to advertise for it that still complies with Google’s policies.
  • It’s very possible that your ads may initially face disapproval. This can usually be resolved by contacting Google Ads’ support to clarify that your practice does not sell pharmaceuticals or medical products online, but rather advertises the services it provides.
  • Restricted terms can also cause disapproval or limit the performance of your ads when they appear anywhere on the website you are sending your ad traffic to. This means that even if your ads are linked to a services page that does not contain a restricted term like PRP, they may still be disapproved if the term appears somewhere else on your website.

Creating separate landing pages on a subdomain of your main website can be a highly effective way to avoid these violations. These pages should be specifically designed to highlight individual hair transplant services and encourage potential clients to contact your practice. By sending ad traffic to a landing page rather than your webpage, you avoid the possibility of one restricted term on your main site crippling your ads. If your practice offers something like PRP, creating landing pages is likely your only option for running Google Ads

Typical Challenges For Hair Transplant PPC

We will explore strategies to enhance the effectiveness of these landing pages and improve their conversion rates below.

What Are The Expected Results From A Hair Transplant Google Ads Campaign?

Based on the estimated cost per click in various locations as well as the expected conversion rate, we can estimate what you are likely to pay for a conversion if your ad receives 100 clicks.

The 5 Types Of Google Ads

Responsive Search Ads (RSAs)

Responsive search ads provide a dynamic and customizable ad option. These ads allow you to create a variety of headlines and descriptions that Google’s algorithms test and optimize to match user searches, ensuring tailored and effective ad experiences for potential patients.

Hair transplant new york

Select a campaign type

Smart Campaigns

Google also allows you to create smart campaigns, which are a type of AI-driven search campaign. In some cases, the results of these campaigns can be better and less expensive than with responsive search ads. However, the results can vary depending on industry, location, keywords, and more.

select a campaign type - smart

When you run a smart campaign, your ad has the possibility of showing across 5 platforms: Google Search, Gmail, YouTube, Maps, and Google partner websites. We usually see a 70/30 or 50/50 split between Google search and Google partner websites. However, we have found that the best results come when the ad runs primarily on Google Search since you are getting a similar amount of clicks at a lower cost.

How your spend is distributed

Due to the varied success of these campaigns, we recommend running one of each at first to test which will be more effective for your business.

Performance Max

A performance max campaign offers you the opportunity to streamline your efforts across all of Google’s advertising channels. This type of campaign was added to Google Ads in November of 2021 and can operate across Google Search, Display, Maps, Discovery, Gmail, and YouTube.

select a campaign type - performance max

Given that Performance Max campaigns heavily rely on Google’s AI for decision-making, the outcomes, particularly in terms of cost per lead, can vary. Because of this, we recommend split testing this type of campaign against others to determine which is going to provide you with the best results.

YouTube Ads

YouTube Ads are often ideal for retargeting site visitors, but it’s crucial to understand that retargeting for healthcare-related services, including hair transplant, is not allowed. This restriction means that hair transplant clinics cannot retarget their website visitors on YouTube.

select a campaign type - video

However, YouTube Ads can still be effective for reaching viewers whom Google has identified as interested in related topics like beauty and wellness or those who have visited websites associated with hair transplant and similar services.

Display Ads & The Google Display Network

Display ads can be valuable in increasing brand visibility and attracting new patients for your hair transplant clinic. However, these ads can also occasionally lead to higher costs since the leads usually don’t come in as frequently as they do with other campaigns. Often, we recommend starting out with one or more of the other search campaigns, then adding display ads and the display network as you expand your advertising.

Display Ads & The Google Display Network

Which Ads Should You Run For Your Hair Transplant Services?

Given that the success of different campaign types depends on a variety of factors, we have found that the best way to determine which you should run for your hair transplant clinic is to test them first.

When we begin running ads for a new account, we typically conduct a comparative analysis, running both a standard search campaign and a smart campaign side-by-side. This testing allows us to gauge which approach is more cost-effective in terms of generating leads.

Balancing PPC with Broader Digital Marketing Strategies

When it comes to a digital marketing strategy, we usually recommend a robust approach that still fits within your budget. Adding SEO to your marketing strategy can help improve your search rank on Google and, over time, increase organic traffic to your website.

By leveraging the immediate impact of PPC alongside the long-term benefits of SEO, we create a robust digital marketing ecosystem that continuously drives traffic and client engagement, ensuring your hair transplant services gain both visibility and credibility in the digital space. To learn more about how our SEO services could benefit your business, click here.

Our Recommendations For Optimizing Your Hair Transplant Google Ads.

If you’re looking to enhance the performance of your hair transplant ads, the biggest challenge is usually identifying the best starting point. In the next section, we’ll outline our top recommendations for straightforward, yet impactful optimizations that can significantly enhance your campaign’s performance. Remember, this process is not just a one-time setup; it’s an ongoing journey of refining and enhancing your ads to ensure they effectively reach and resonate with your target audience.

For those who are considering a more in-depth approach or would like personalized guidance, our PPC team is here to help. Click here to schedule with us so we can sit down and explore the possibilities of PPC advertising tailored specifically to your hair transplant practice.

Structuring Ads Around Like-Keywords

When creating new ads, it is important to keep your ad groups and target keywords organized. We have found that focusing your ad groups on like keywords yields the best results.

For example, if you want to advertise hair transplant services as well as scalp microneedling treatments, you will want to create two different ad groups. Keeping each ad group tailored to different services will help improve the overall relevance of your ads.

This is another area where landing pages can be very beneficial. By having different landing pages that are more tailored to your specific ad groups, you can improve the overall experience your ad provides to potential patients.

Setting An Ad Schedule & Timing Ads for Peak Performance

Setting an ad schedule is a straightforward and effective strategy to reduce unnecessary spending and enhance the performance of your ads. Without a specific schedule, your ads will automatically run around the clock. However, it’s unlikely that potential clients are looking for hair transplant services in the middle of the night or early morning, making it less efficient to risk increasing your ad spend for irrelevant clicks.

We suggest dividing your ad schedule into three-hour intervals. This approach helps in identifying the time slots with the highest conversion rates. Once you know when your ads are most effective, you can adjust your bids accordingly, increasing them during these peak periods to maximize your chances of attracting more qualified patient leads.

Here is how we recommend you set up your ad schedule:

ad schedule

After running your ads for a significant period of time, you can adjust the settings to view what time slots convert the most and least. This information allows you to make decisions about increasing or decreasing your bid depending on the historical performance of the ads.

Adding Negatives Keywords Often

Regularly monitoring your search terms, ideally once per week, depending on your ad spend, is an essential way to reduce irrelevant clicks and unnecessary spending. Over time, you may have noticed that using phrase-match keywords does not restrict what searches trigger your ad as strictly as they did in the past. In our experience, this causes a lot more irrelevant clicks, and therefore means advertisers should be reviewing their search terms and increasing your negative keywords more often.

Here is an example of a brand new campaign that we added negative keywords to almost every day for the first few weeks:

Adding Negatives Keywords Often

Given the nature of hair transplant services, the keywords you are targeting may be causing an abundance of informational searches. This means it is possible that users triggering your ads with searches like “hair transplant services” are looking for information about the treatments available and may not necessarily be looking to book a consultation. It is very important to identify which words will exclude these informational searches without hindering the performance of your campaign.

Searches including terms like “before and after,” “pictures,” or general questions about the treatment are good indications that the user is looking for information; however, in some cases, it can be more difficult to tell. We start each of our campaigns with a general list of negative keywords we collected from past campaigns to help reduce the number of irrelevant and informational searches triggered from the beginning.

Audience Observations and Bid Adjustments

Audiences can be a helpful insight into the kinds of people who are clicking on your ads and those who are converting. If you are not observing audiences in your campaign, we recommend starting as soon as possible so that once you have gathered enough data, you can start making demographic decisions about bid adjustments.

Audience Observations and Bid Adjustments

Bid adjustments allow you to increase and decrease the frequency your ad is shown to specific audience segments. For example, if you have observed that individuals aged 18-24 have cost you a lot of money from clicks but are not converting, you can decrease your bid adjustment so that the ad shows less frequently to individuals in this age group. Likewise, if you find that your ad is converting more often with women, you can increase the bid adjustment so that the ads show more frequently to women.

Google Ads’ audiences are broken down into three sections:

  • Detailed Demographics – This is who they are, their education status, employment status, and more.
  • In-Market Segments – Those “in the market” to make a purchase.
  • Affinity Segments – Affinity segments are based on people’s interests, like health, beauty, media, etc.

Google Ads’ audiences

A/B Testing for Landing Page Optimization

Landing pages are specialized web pages designed specifically for what you are advertising, and there are a variety of on-page elements that can help hinder or improve conversion rates. A/B testing landing pages involves creating two versions of a landing page (Page A and Page B) with one or more varying elements between them. These variations could be in the headline, call-to-action (CTA), page layout, images, or other content.

By testing your landing pages, you can use the results to determine which elements work best for bringing in new potential patients. Then, you can refine your landing page for optimal performance, ensuring that when potential patients click on your ad, they are met with a page that is most likely to convert their interest into a consultation.

Ad Extensions Increase CTR

Ad extensions significantly enhance the visibility and effectiveness of your ads, especially when it comes to services like hair transplant. It’s beneficial to use as many relevant extensions as possible, and luckily, they are quick and simple to implement. Here are the available ad extensions and how they can benefit your ad:

  • Call Extensions: These add a clickable phone number to your ad, making it easier for potential clients to contact your clinic right away, especially on mobile devices.

Ad Extensions Increase CTR

  • Sitelink Extensions: These provide direct links to specific pages on your website, such as your before-and-after gallery, contact information, detailed service descriptions, or your clinic’s background. This can help direct the potential patient to the most relevant information for them.

Ad Extensions Increase CTR

  • Callout Extensions: These can be usedto spotlight key aspects of your services, like “X Years Of Experience” or “Complimentary Consultations.”

Ad Extensions Increase CTR

  • Location Extensions: By including your clinic’s address, these extensions help local clients find you more easily.

Location Extensions

  • Image Extensions: If available for your account, this feature allows you to add images to your ads. Given the visual nature of hair transplant services, utilizing image extensions in campaigns can be particularly effective in showcasing your work and building trust. However, these extensions are only available to advertisers who have had a Google Ads account for more than 60 days.

Image Extensions

Prioritize Mobile Targeting

We have found that in most cases, 80-90% of your ad traffic will come from users on mobile devices. Given that most of the potential patients viewing your ad and landing page will be doing so on a mobile device, it is important to optimize them around this. Certain aspects of your landing pages will perform better on mobile devices, and it is helpful to identify these features and implement them for the best results.

Prioritize Mobile Targeting

Be Specific With Your Geotargeting

Most individuals searching for hair transplant services will only be willing to drive so far for them. With this in mind, it is important to be specific about the locations in which you want your ads to show. If patients are not willing to drive more than half an hour to receive your services, it is best practice to limit your location targeting to about a 30-minute driving radius. This way, you reduce the opportunity for users to click on your ad, realize you are too far from them, and not schedule a consultation.

In addition, for more effective geotargeting, consider these recommendations:

  • Segment your targeting based on specific areas like zip codes, counties, towns, or cities. This approach enables you to collect detailed data on where your ads are performing well and areas where they might be less effective. The quality of insights you gain is directly related to how specific your targeting settings are.
  • To ensure your ads reach only those physically in your desired area, adjust your targeting settings to “presence.” Located under the campaign’s location settings, this setting is often overlooked but guarantees that your ads are displayed exclusively to users within your specified geographic area.

Be Specific With Your Geotargeting

At Sagapixel, We Specialize in Google Ads for Hair Transplant

Our dedicated PPC team at Sagapixel excels in creating tailored PPC campaigns for hair transplant clinics. We invest time in understanding the unique aspects of your practice, enabling us to craft a strategy that aligns perfectly with your goals. Our experience spans various hair transplant practices across the United States as well as other businesses in healthcare and aesthetics. Our primary aim is to leverage this expertise to generate high-quality leads for you.

If you’re interested in exploring the potential of PPC advertising for your hair transplant clinic and would like a personalized consultation, we invite you to connect with our PPC team. Click here to schedule a meeting where we can discuss how to propel your practice forward with effective PPC strategies.

Check out some of our other hair transplant marketing articles

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