In 2024, the health and wellness industry has never been more competitive, and understanding the latest market data is essential for businesses looking to refine their marketing strategies. With consumer preferences constantly shifting, having access to updated statistics can make all the difference in creating targeted, effective campaigns that resonate with your audience.
This article explores key health and wellness industry statistics for 2024, examining wellness market growth, trends in health and wellness services, and consumer behaviors. Learning about health and wellness statistics can help you align your healthcare digital marketing strategy with the latest industry trends and maintain a competitive edge in this booming industry.
How much is the wellness industry worth?
The global health and wellness industry is currently worth $5.6 trillion and is projected to grow to $8.5 trillion by 2027. For healthcare and wellness businesses, this exponential growth presents opportunities to capitalize on emerging trends and consumer preferences.
How much has the wellness industry grown in recent years?
The global wellness industry has experienced a remarkable growth of 40% through 2023, reflecting the rising demand for wellness solutions and services. For businesses in the healthcare and wellness industry, this growth trajectory indicates a thriving market where providing customer-centric services can lead to long-term success.
9 out of 10 people practice self-care in the US
In the U.S., 9 out of 10 people practice self-care, with one-third of people reporting an increase in their self-care activities. This trend reflects a growing cultural emphasis on personal well-being, driven by the desire to manage stress and maintain mental health amidst busy lifestyles. By offering personalized health and wellness products, stress management tools, and accessible digital health services, businesses can capitalize on the evolving demand for self-care services.
Who fuels the most growth for the wellness industry?
Over the past decade, the wellness industry’s growth has been largely fueled by women consumers, as they are more likely to invest in health, fitness and self-care products. By tailoring marketing strategies to the preferences of female consumers, businesses in the health and wellness industry can gain a competitive edge.
How many spas are open worldwide?
In 2022, there were over 181,000 spas operating worldwide, with the United States ranking among the top five markets and contributing $25.9 billion to the global spa industry. This shocking statistic reflects a strong consumer interest in relaxation, beauty, and wellness services.
How many people use holistic medication treatments?
Four in ten people opt to include at least one holistic medication treatment as part of their overall healthcare plan. This statistic indicates a growing preference for integrative approaches that combine traditional medicine with alternative therapies, providing opportunities for health and wellness businesses to capitalize on holistic wellness trends.
There is an unmet demand for Menopause products and services.
Despite the growing awareness of menopause and its impact on women’s health, only 5% of FemTech start-ups currently address menopause needs. This shocking market gap presents a valuable opportunity for healthcare and wellness businesses, offering significant gains by catering to this underserved demographic.
Consumers are seeking healthier eating options.
Consumers are seeking healthier eating options, with 67% consuming more protein and 30% seeking low-sugar alternatives. There has also been a 9% rise in overall plant-based food consumption. This shift reflects a trend towards mindful eating, highlighting the importance of offering plant-based foods and low-sugar alternatives for wellness companies.
Is the wellness industry expected to grow?
The global wellness economy is booming, and predictions indicate it will grow by nearly 60% in the five years following the COVID-19 pandemic. For businesses in the healthcare and wellness industry, this anticipated growth offers a prime opportunity to expand their market presence with innovative new wellness offerings.
Are Gen Z and Millennial consumers purchasing more wellness products?
Gen Z and Millennial consumers are increasingly purchasing wellness products, particularly those related to health, sleep, nutrition, fitness, appearance, and mindfulness. This trend highlights the importance of tailoring marketing strategies and product offerings to resonate with younger demographics. By focusing on personalized wellness products, companies can effectively engage Gen Z and Millennial consumers.
What are the different resources available for weight management?
The weight management market is divided into various different wellness sectors, including fitness centers and health clubs, consulting services and commercial weight loss centers, online weight loss programs, slimming centers, and more. This wide variety of options highlights the growing market for weight management resources, allowing businesses to capitalize on increased demands and create tailored marketing strategies.
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Sources
Data Bridge. “Global Weight Management Market – Industry Trends and Forecast to 2029.” July 2022. https://www.databridgemarketresearch.com/reports/global-weight-management-market
Shaun Callaghan. “The trends defining the $1.8 trillion global wellness market in 2024.” McKinsey & Company. January 16, 2024. https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/the-trends-defining-the-1-point-8-trillion-dollar-global-wellness-market-in-2024
The Global Wellness Institute. “Wellness Economy Statistics & Facts.” 2023. https://globalwellnessinstitute.org/press-room/statistics-and-facts/
Josh Howarth. “Top 7 Health & Wellness Trends (2024).” Exploding Topics. May 28, 2024. https://explodingtopics.com/blog/health-trends
National Center for Complementary and Integrated Health. “Statistics on Complementary and Integrative Health Approaches.” https://www.nccih.nih.gov/research/statistics-on-complementary-and-integrative-health-approaches
NIQ. “Wellness trends influencing consumers in 2024.” April 16, 2024. https://nielseniq.com/global/en/insights/analysis/2024/wellness-trends-influencing-consumers-in-2024/
Peeyush Singh. “Future of Wellness Industry Market in 2022 and Beyond!” Appinventiv. August 31, 2024. https://appinventiv.com/blog/wellness-market-statistics-for-future-growth/
Precedence Research. “Health and Wellness Market Size, Share, and Trends 2024 to 2033.” May 2024. https://www.precedenceresearch.com/health-and-wellness-market
