Growing a dermatology practice today takes more than a good website—you need a marketing strategy that consistently brings new patients in the door.
In this article, I’m going to share with you 13 powerful dermatology digital marketing strategies that you can use to grow your practice. Make sure you read all 13, because I guarantee there will be at least three or four of these that you’ve never considered before.
My name is Frank, and I’m the founder of Sagapixel. We’ve been recognized by Semrush as one of the top healthcare digital marketing agencies in the United States. Since 2017, we’ve helped dermatology practices across the country attract more patients using the exact strategies you’re about to learn.
Want to fill your schedule with more of the right patients? Schedule a call with Sagapixel today. We’ll help you build a marketing strategy that strengthens your online presence, improves patient acquisition, and supports long-term growth for your practice.
I’ve also put together a full playlist on dermatology digital marketing, which you can watch here.
1. Optimize Your Website for Conversions
To start off, set up some sort of online booking.
It will help you book more patient consultations, save your front desk time, and once you set up automated SMS reminders, it will get your patients to actually show up for their appointments.
- Add a tap-to-dial button so mobile users can easily call.
- Use a tool likeGTmetrix to make sure your website loads in under three seconds.
- Make sure you’re using clear CTAs throughout your content.
2. Use a Video-to-Blog Content Strategy
Use a video-to-blog content strategy so you can get discovered both on YouTube and other social media channels, as well as on Google.
You’re going to do the entire SEO-driven dermatology content marketing process—the stuff that previously would have resulted in you writing blogs for your website. But instead of writing a blog:
- Take your content outline
- Shoot video content from it
- Turn that video content into an article
- Publish the article on your website
- Embed the video into the article
The goal is that when someone discovers you through organic search and lands on your article, instead of reading, they click over to your video and watch you on YouTube.
I have an entire video on this process that you can watch here.
3. Master Local SEO
Optimize your Google Business Profile to maximize both your visibility and the interest you generate from potential patients.
That means:
- Adding before-and-after photos
- Posting pictures of your office
- Showcasing your staff, especially doctors
- Using geo-modifiers in your title tags and content
- Creating dedicated pages for each condition you treat and each procedure you perform
- Getting backlinks from local and industry websites (usually easier with professional help)
Follow best practices in local SEO so you can rank in the map pack and in organic results.
4. Optimize Your Content for AI-Driven Search
AI assistants like ChatGPT, Perplexity, and Google’s Search Generative Experience (SGE) are quickly becoming the first place patients go when they’re looking for answers about skin concerns or researching dermatologists.
If you want your practice to show up in those AI-generated recommendations, you need to create content that these systems can easily understand, summarize, and trust.
Create content that is:
- Structured around clear questions and straightforward answers
- Easy for AI systems to pull insights from
- Written in a natural, conversational style that reflects your authority and experience
When your website speaks the same “language” AI tools rely on, those platforms are far more likely to show your practice when someone asks for help with acne, eczema flare-ups, or cosmetic dermatology treatments.
I have a full video playlist on SEO and AI that you can check out if you want to dive deeper into this.
5. Get Listed on Local Directories
I’m in Cherry Hill, New Jersey. When I search “dermatologist near me,” I get the map results, and the very first blue link I see is U.S. News Health.
There are people who click this because they want to compare and contrast all their local options. There is no good reason not to be listed there, and in the rest of the directories appearing on page one of Google.
6. Learn How to Use Social Media
TikTok and YouTube are great for getting discovered. Instagram is great for staying in front of people.
Your social media content strategy for each platform should be tailored accordingly.
7. Invest in High-Quality Photos and Before-and-Afters
Invest in high-quality photos and strong before-and-after images. Showcase your work and give your prospective patients an idea of what they might look like if they choose you.
8. Niche Down and Position Yourself as the Expert
If possible, niche down and position yourself as the expert.
Maybe you can become the acne scar subcision expert of Miami. If you have the training and ability, then it just becomes a matter of positioning and marketing.
9. Test Paid Ads
Test Meta ads and Google Ads. We’ve seen them be successful for the majority of dermatologists we work with.
You have full control with ads: you can target your ideal customer and ramp your spend up or down as needed.
10. Be Aware of HIPAA Compliance in Your Marketing
Be aware of HIPAA compliance with your:
- Marketing
- Web hosting
- Contact forms
- Google Analytics
- Meta Pixel
- Google Ads
If configured improperly, all of these could put you in violation of HIPAA. And in many cases, tools like the Meta Pixel are virtually impossible to make fully HIPAA compliant.
11. Manage Your Online Reviews
You need some sort of process for asking patients for reviews.
Not only will reviews help you rank better in the local map results, they will impact whether patients choose you or not.
12. Implement SMS Marketing
Use SMS marketing not just for appointment reminders, but also to:
- Promote your social media content
- Share educational videos
- Send specials or promotions
SMS can be a tremendous way to let your patients know about everything you can do for them.
13. Track and Optimize Your Marketing
Make sure you’ve developed some sort of way to determine:
- What channels are generating patients and revenue
- What channels are falling behind
This will help you make data-driven decisions about how to spend your marketing budget and help you to create a flywheel of growth for your dermatology practice.
Grow Your Dermatology Practice with Sagapixel
At Sagapixel, we’ve helped dermatology practices like yours across the U.S. build digital marketing strategies that consistently generate new patients and repeat business. From local SEO and Google Ads to content strategy, we know what works for dermatology—and what doesn’t.
Schedule a call with us today. Let’s grow your dermatology practice with proven digital marketing strategies that get results.
