Plastic Surgeon

Our proprietary NLP analysis propelled this client 15+ positions on Google in weeks

The Lumen Center approached us wanting to improve its rankings for liposuction in Philadelphia.

They were stuck hovering between the top of page 3 and the bottom of page 2. We were at position #25 when we began (see screenshot).

Challenges:

Being physically located just outside Philadelphia, but not in the actual city
Several competitors with years of investment in SEO
A poorly-designed landing page that missed the mark (compared to the rest of the website) sending 13 months of less-than-optimal user signals back to Google

We brought The Lumen Center to position #4-#6 for “liposuction philadelphia” in a matter of a few months.

There were a few steps to this process.

To start, we redesigned the entire website. There is a format that converts—and lots that don’t. There’s no point to ranking if it’s not going to drive consults and the previous layout did not follow a proven format.
We overhauled the content using our proprietary approach to NLP analysis. We built a tool that analyzes the content we produce and compares it to the top ranking search results on 6 dimensions that are believed to be elements Google uses to evaluate web pages. We then edit the content to improve those scores.
We overhauled the internal linking to optimally pass PageRank to this page.

Give us a call.

You’ll get why companies choose us.

Plastic Surgery

Plastic Surgery