Plastic Surgeon
Plastic Surgeon Case Study
Plastic Surgeon
Our proprietary NLP analysis propelled this client 15+ positions on Google in weeks
Brief
The Lumen Center approached us wanting to improve its rankings for liposuction in Philadelphia.
They were stuck hovering between the top of page 3 and the bottom of page 2. We were at position #25 when we began (see screenshot).
Challenges:
- Being physically located just outside Philadelphia, but not in the actual city
- Several competitors with years of investment in SEO
- A poorly-designed landing page that missed the mark (compared to the rest of the website) sending 13 months of less-than-optimal user signals back to Google
Results
We brought The Lumen Center to position #4-#6 for “liposuction philadelphia” in a matter of a few months.
There were a few steps to this process.
- To start, we redesigned the entire website. There is a format that converts—and lots that don’t. There’s no point to ranking if it’s not going to drive consults and the previous layout did not follow a proven format.
- We overhauled the content using our proprietary approach to NLP analysis. We built a tool that analyzes the content we produce and compares it to the top ranking search results on 6 dimensions that are believed to be elements Google uses to evaluate web pages. We then edit the content to improve those scores.
- We overhauled the internal linking to optimally pass PageRank to this page.
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Plastic Surgeon
Plastic Surgeon