Chloe Yanush

Chloe is a writer at Sagapixel, as well as an assistant to our PPC team.

26 Eye-Opening Statistics About Web Design and Websites

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As the world of website design continues to evolve and change, it is important for designers and business owners to stay up to date on the latest trends and developments in the industry. By staying informed about the latest statistics and changes in the field, designers and website owners can create more effective and successful websites for their clients.

This article will delve into the latest and most important website design statistics and explore the importance of staying up to date on trends and changes in the industry. From the impact of mobile devices on web traffic to the role of website speed in user experience, we will examine some of the most important statistics that designers should be aware of in order to stay ahead of the curve.

Whether you are a seasoned professional or just starting out in the field, understanding these statistics can help you create better websites and stay competitive in the ever-changing world of web design.

1.  As of November 2022, 60.28% of the world’s web traffic was conducted on mobile devices.

Since 2017, mobile traffic has consistently been around 50%. This highlights the importance of optimizing websites for both mobile devices and desktop computers. If a majority of your website’s traffic is coming from mobile devices, but the design of your site is more tailored towards desktop use, you may lose potential customers due to dissatisfaction with design and functionality.

26 Eye-Opening Statistics About Web Design and Websites

2.  94% of first impressions on a website are due to its design.

The website is often the first point of contact between a company and its customers. A study published on Research Gate found that nearly 94% of initial perceptions are based on design. Therefore, it is crucial for businesses to prioritize web design in order to make a strong first impression.

26 Eye-Opening Statistics About Web Design and Websites

3.  There are over 1.8 billion websites in the world.

There are currently around 1.8 billion websites worldwide, which means that there is a lot of competition for users’ attention. In order for your website to stand out and be successful, it is important to ensure that it is well-designed and easy to use.

There are over 1.8 billion websites in the world.

4.   Most users form an opinion about your website within 0.05 seconds of viewing it.

A study by Behavior and Information Technology found that visitors to your website will most likely form an opinion about its visual design within the first 0.05 seconds of viewing it. Although the design plays a major role in their decision, other factors such as website loading times impact it as well. It is important to have a good website design to ensure visitors form a positive opinion about it immediately.

Most users form an opinion about your website within 0.05 seconds of viewing it

5.  When browsing or shopping, 50% of smartphone users are more likely to use a mobile site than download an app.

Consumers are not as likely to spend time downloading an app to do their shopping, especially when they are just browsing or first-time shopper. When you are deciding whether to direct your time and resources to a mobile app or your website, it is important to take this into consideration.

When browsing or shopping, 50% of smartphone users are more likely to use a mobile site than download an app

6.  On average, it costs about $3,200 to design a basic website.

If you’re considering hiring a professional web designer, you may be wondering about the cost. While it is possible to create a website on your own using templates and software, hiring a professional web designer is often a more effective and comprehensive option. Professional web design can help ensure that your site is visually appealing, user-friendly, and properly functioning.

On average, the price for a basic website is around $3,200. However, it is possible to find website designers who charge less than $2,000 for their services. Investing in professional web design can be a worthwhile expense for businesses looking to make a strong online presence.

On average, it costs about $3,200 to design a basic website

7.  It takes an average of about 2 months to fully design a basic website.

When it comes to collaborating with website designers, the process is usually smooth and efficient. From the initial concept phase to the final delivery of the project, the average time it takes to build a basic website is around two months.

It is important to discuss timelines with your web designer to ensure that you have a clear understanding of how long the project will take and can plan accordingly. Keep in mind that more complex or customized websites may take longer to develop.

It takes an average of about 2 months to fully design a basic website

8.  Non-responsive designs are the number one reason visitors leave a page, according to 73.1% of website designers.

A non-responsive website is one that does not adjust its layout or content to fit the screen size of the device it is being viewed on. This can lead to a poor user experience, as visitors may have difficulty navigating or reading the content on the website. As a result, non-responsive websites may turn away potential customers or clients who become frustrated with the poor user experience and leave the site.

To avoid this, it is important for websites to be responsive and provide a seamless experience across all devices. This can be achieved through the use of responsive design techniques, such as using flexible grids and media queries, which allow the website to automatically adjust its layout and content to fit the screen size of the device it is being viewed on.

Non-responsive designs are the number one reason visitors leave a page, according to 73.1% of website designers

9.   48% of people stated that a website’s design is the number one factor

Having a well-designed website can help to establish credibility for your business. If a website looks outdated or poorly designed, visitors may question the legitimacy or professionalism of the company. A well-designed website can also help to improve the user experience for visitors. A website with a clear layout, easy-to-use navigation, and engaging visuals can make it easier for people to find what they are looking for and encourage them to stay longer on the site.

48% of people stated that a website’s design is the number one factor

10. According to 84.6% of website designers, a crowded page design is the most common mistake made by small businesses.

One key element of webpage design is ensuring that the page is not overcrowded with too many elements or too much content. Overcrowding a webpage can make it difficult for users to focus on the most important information and can also make the page appear cluttered and unprofessional.

There are several things that can contribute to an overcrowded webpage. These can include too many images, large blocks of text, excessive use of different fonts and colors, and an excess of advertising or banner ads. It is important to strike a balance when designing a webpage, incorporating enough elements to make the page engaging and informative but not so many that it becomes overwhelming or cluttered.

a crowded page design is the most common mistake made by small businesses

11. Mobile devices were found to drive 54.8% of traffic last year

Last year, mobile devices were responsible for a significant portion of internet traffic, with an estimated 54.8% of traffic coming from these devices. This highlights the importance of ensuring that the designs you create are visually appealing on small screens as well as larger ones.

With mobile devices driving such a large portion of internet traffic, it is more important than ever to consider balance in your designs. By paying attention to balance, you can create aesthetically appealing designs that are easy to navigate and enjoyable to use on mobile devices.

Mobile devices were found to drive 54.8% of traffic last year

12.  67% of users are more likely to make a purchase when the website is mobile-friendly.

If your website is used for sales and marketing, it is especially important to prioritize mobile compatibility. According to an article by WebFX, about 67% of internet users are more likely to make a purchase from a website that is easy to use on their mobile devices.

To make your website more mobile-friendly, consider using responsive design, keeping it simple, and utilizing large buttons and fonts.

67 percent of users are more likely to make a purchase when the website is mobile-friendly

13.  When asked how important web design is to a company’s brand image, 50% said it is crucial.

A survey of 500 individuals revealed that 50% believe the design of a company’s website significantly impacts its overall brand image. Therefore, it is crucial for businesses to prioritize the appearance of their website in order to meet the expectations of their target audience and strengthen their brand identity.

In today’s digital age, the way a company’s website looks can significantly affect how it is perceived by consumers. It is important for businesses to prioritize their web design in order to create a cohesive and professional image that reflects the values and offerings of their brand. By investing in a visually appealing and user-friendly website, companies can set themselves apart from their competitors and establish a strong online presence.

When asked how important web design is to a company’s brand image, 50 percent said it is crucial

14.  38% of website visitors look at the layout and navigational links.

Undoubtedly, menus are a fundamental component of any website, no matter what industry it belongs to. When designing a menu, it is important to consider not only aesthetics but also navigation and user experience.

Statistics show that when people first visit a site, almost 38% of them take a look at the layout and navigational links of the page. Therefore, if the menu is hard to find, visitors are likely to leave the site quickly.

38% of website visitors look at the layout and navigational links

15. Design has a 75% influence over a website’s credibility.

Design plays a significant role in the credibility of a website. In fact, research has shown that design has a 75% influence on a website’s credibility, which is one of the most important web design statistics to keep in mind. This means that visitors to a website are more likely to trust and believe the content on a site if it has a well-designed layout, visually appealing graphics, and easy-to-use navigation.

On the other hand, a poorly designed website may turn visitors away, as they may view it as untrustworthy or unreliable. Therefore, it is important for website owners to prioritize design and ensure that their site is visually appealing and easy to use in order to establish credibility with their audience.

Design has a 75% influence over a website’s credibility

16. 59% of people engage more with a beautiful and well-designed site.

A well-designed website is crucial for engaging and retaining visitors. In fact, research shows that 59% of people are more likely to engage with a well-designed web page. This is because a well-designed website provides a positive user experience, which can help to build trust and credibility with visitors.

A beautiful page is also easier to navigate and understand, which can help to keep visitors on the site longer and increase the likelihood of them taking the desired action, such as making a purchase or filling out a form. Therefore, it is important for businesses to prioritize design and create a visually appealing and user-friendly website in order to effectively communicate with and engage their audience.

59% of people engage more with a beautiful and well-designed site

17. 40% of consumers said images are most valuable when asked what visual elements are most important to a site. 39% said color, and 21% said video.

Consumers place a high value on visual elements on a company’s website, with images, color, and video as the most important. According to a survey, nearly 40% of respondents said that images and color are the top visual elements they value, while 21% said that video is the most important. These are some of the most important design stats that you should keep in mind when creating your website.

As a business owner, it is important to prioritize adding images and selecting a color scheme for your website. Once these elements are in place, you can then focus on incorporating other visually appealing elements, such as typography, infographics, and animation, to enhance the user experience and appeal to your audience.

40% of consumers said images are most valuable when asked what visual elements are most important to a site

18. Only 8% of consumers notice whitespace when viewing a website for the first time.

While a small percentage of first-time website visitors may not initially notice whitespace, this design element is still crucial. Whitespace, also known as negative space, can help guide visitors’ attention to specific elements such as calls to action and make it easier for them to comprehend and process the content on the site. Therefore, it is important for website designers to consider the use of whitespace in website design as a way to enhance the user experience and effectively communicate with visitors.

8% of consumers notice whitespace when viewing a website for the first time

19.   24% of small retail businesses without a website responded that their reason for not having one was that they don’t know how to create/run a website.

Although some companies question the value of having an online presence, others may not have the means to establish one. According to a survey, 24% of small business owners without a website cited a lack of knowledge about how to create and manage one as the reason. However, the availability of user-friendly and budget-friendly content management systems and website builders can help these businesses overcome this challenge and establish a website. Having a website and prioritizing web design for marketing is one of the most valuable tools a business can utilize.

24% of small retail businesses don’t know how to create/run a website

20. 80.8% of website redesign projects were a result of low conversion rates, according to a survey conducted by GoodFirms.

According to a survey conducted by GoodFirms, 80.8% of website redesign projects were initiated due to low conversion rates. Conversion rate refers to the percentage of visitors to a website who take the desired action, such as making a purchase or filling out a form. A low conversion rate can indicate that the website is not effectively converting visitors into customers or leads.

One possible reason for this could be poor website design, which can lead to a negative user experience and discourage visitors from taking the desired action. Therefore, redesigning the website with a focus on improving the design and user experience can help to increase the conversion rate and achieve better results for the business.

80.8% of website redesign projects were a result of low conversion rates

21. Around 70% of small businesses don’t include a call to action.

While having visually appealing design elements can enhance the user experience, it is important to also include a call to action (CTA) in order to effectively convert visitors into customers or leads. A CTA is a button or link on a website that encourages the visitor to take a specific action, such as filling out a form or making a purchase. Including a CTA is crucial for guiding visitors toward the desired action and achieving the goals of the business.

Unfortunately, many small businesses overlook the importance of a CTA, with reported estimates of 7 out of 10 small business websites lacking one. Therefore, it is essential to include a CTA in website design in order to effectively communicate with and convert visitors.

Around 70% of small businesses don’t include a call to action

22. 90% of people leave poorly designed websites

It is important to have a website that is modern, distinctive, and appealing to your target audience. If your website design is outdated or unappealing, it may cause potential customers to turn to your competitors, even if their products or services are not as good as yours. Updating and improving the design of your website can help to attract and retain customers and keep them engaged with your business.

90% of people leave poorly designed websites

23. A user will spend on average, over 6 seconds looking at your logo when they arrive on your website

A logo is a visual representation of your brand, and it’s often one of the first things that people notice when they arrive on your website. That’s why it’s important to put thought and effort into designing a logo that accurately represents your brand and makes a positive impression on visitors.

A user will spend over 6 seconds looking at your logo when they arrive on your website

24. Over 40% of users exit sites with inferior functionality, while almost 60% strongly prefer visually appealing designs

Functionality is an important aspect of website design that impacts how users interact with and engage with a site. Inferior functionality can lead to high bounce rates, with over 40% of users exiting sites that do not function well. However, a website that is easy to navigate and use can encourage users to stay longer and engage more with the content.

It is important to strike a balance between aesthetics and functionality in website design. A visually appealing site that is easy to use and performs well can create a positive user experience and encourage engagement. Whereas a site with inferior functionality or a poor visual design can drive users away.

Over 40% of users exit sites with inferior functionality

25. Website visitors spend 57% of their time above the fold

The area of a website that is visible without scrolling is known as the “fold.” According to a study by NNGroup, a significant portion of web users’ time on a website is spent above the fold – about 57%. This means that it is valuable to include important information and elements above the fold to ensure that they are noticed by visitors.

Website visitors spend 57% of their time above the fold

26. The job market for website designers is expected to grow by 21% over the next 10 years.

Web design is a rapidly growing field that is expected to continue expanding in the coming years. According to the Bureau of Labor Statistics (BLS), the job market for web designers is expected to grow by 21% from 2020 to 2030, which is much faster than the average for all occupations. This growth is expected to result in over 20,000 new jobs for web designers in the next decade.

The job market for website designers is expected to grow by 21% over the next 10 years