Now, let’s talk SEO for semaglutide. This is part of a series of videos that I’m doing about marketing for medical weight loss clinics. Make sure you check out video number one, which I’m going to link to in the description.
My name is Frank. I’m the founder of Saga Pixel. I’ve been doing SEO for about a decade, and I’ve been doing SEO for medical weight loss for about 5 years at this point. Here’s what works and what doesn’t.
Three Parts of SEO for Semaglutide
SEO basically has three parts.
1. Technical SEO
The first part is commonly referred to as technical SEO. This is ensuring that your website is structured in a way that’s going to optimally pass page rank over to the most important pages on your website—the ones you want ranking on Google—while also maximizing Google’s ability to crawl and index the content on your website.
2. Relevance of Content
The second part of SEO is about maximizing the relevance of the content to the searches your patients are performing. This means that if you are a medical weight loss clinic in Tampa, Florida, you should be optimizing for “medical weight loss doctor Tampa Florida.” You should also be optimizing for “Ozempic Tampa Florida” and any other keywords that your patients are using when explicitly looking for a medical weight loss clinic like yours.
It also means that you are writing content or shooting videos that get transcribed into written content, as you probably have seen on our website. We do this, including this article-SEO-video combination that you’re consuming right now, so that you can get in front of your patients when they are Googling the questions they have about Ozempic, which, I assure you, there are lots of questions they Google.
Answering questions such as: Can I take Ozempic if I’ve had pancreatitis? Is it safe to take Ozempic if I’m on birth control? Is it safe to take Ozempic if I have high blood pressure? These are all just a tiny sliver of the thousands of questions your potential patients have about Ozempic and other medical weight loss options.
You should be the doctor answering these questions. They’re an opportunity to demonstrate your expertise, to show them what it would be like for you to treat them, and an opportunity to earn trust.
3. Authoritativeness and Trustworthiness
The third part of SEO is about maximizing the authoritativeness and trustworthiness of your website. This has a number of components.
The first is earning backlinks from other websites. When another website on the internet links to your website, Google sees that as a vote of confidence. Their PageRank algorithm is how Google determines the importance of specific pages on the internet. When a page on your website earns a backlink, it has more PageRank and is considered more authoritative.
Another part of this is simply having quality content on your website. There is a lot of misinformation floating around about every health topic under the sun, including medical weight loss. Google is analyzing your website and seeing if there is any quackery or misinformation on it. This makes it really important to make sure that the content on your website adheres to scientific consensus and you’re not saying anything that could be interpreted as controversial or “out in left field.”
Another part of this is just fulfilling search intent. There are some SEOs out there that disagree with me, but what I have seen is that websites that do a good job of answering people’s questions, and that frankly people are just looking for by name, tend to outrank websites that, by all conventional SEO knowledge, they shouldn’t be outranking. The only possible explanation for this that I have is that Google is paying attention to whether people seem to look for you by name and whether they seem to like the stuff that they find on your website.
Top SEO Tips for Medical Weight Loss Clinics
I’m not going to do a comprehensive “this is everything that you need to do” to do SEO for your medical weight loss clinic, but I am going to give you the top tips that will increase your likelihood of being successful.
Tip 1: Build Service + Location Pages
If you are serving a local service area, like I mentioned earlier (Tampa), make sure that you are building out service + location pages for your website. In other words, in the case of a medical weight loss doctor in Tampa, they should optimize for keywords such as “Ozempic Tampa,” “Ozempic Sarasota,” “Ozempic St. Petersburg,” and “Ozempic Clearwater.”
You get the whole idea. There’s no reason why someone from Clearwater would not drive over to Tampa to see the right doctor to get semaglutide, and it is a missed opportunity for that weight loss doctor in Tampa to not optimize their website for those queries.
Tip 2: Optimize Your Google Business Profile
You really need to get your Google Business profile right.
To start, make sure that you’ve filled out your profile in a way that’s going to be in accordance with Google’s guidelines. Make sure that the title matches what you have on your website and what your actual signage reflects. The last thing you want is for a competitor to come along, report your profile, and now you’re completely suspended.
Second, add pictures that are enticing. Show the people that work there. Make people want to actually go to your medical weight loss clinic. This one, in particular, would be well-served by just getting better photography. This doesn’t exactly reflect particularly well on the place. And if we compare it to some of the others, that just looks like a much more professional medical weight loss clinic.
Do everything you can to get as many reviews as you can. This isn’t to say that the person with the most reviews is always going to win, but as you accumulate reviews from trusted Google accounts and they use the keywords that you want your Google Business Profile ranking for, you’ll see that you’ll start showing up in the map results more frequently.
All in all, do everything you can to get people to actually engage with your profile—to click through the pictures, to click over to your website, to ask for directions. Google’s paying attention to all of this, and they will rank you better in the map results if you get engagement on your profile.
Tip 3: Use an Entity Optimization Tool
Use some sort of entity optimization tool, such as Surfer, to ensure that you’re not missing any secondary keywords or subtopics in your content. These tools allow you to compare your content—the stuff on your page—to your competitors’. This includes the word count, keyword usage, the number of headings on your website, and basically making sure that there are no subtopics that you missed in your content.
Tip 4: Get Backlinks
You need to get backlinks. Link building is a video in itself, but I would start off by saying don’t go to a marketplace where you go and buy a whole bunch of backlinks. They probably have no value, and there are even some cases where you can get your website penalized (though I honestly haven’t seen too much of that in the last, probably, 5 years or so).
Writing the type of content that provides numbers, data, reports, definitions—those can all earn backlinks passively for your medical weight loss clinic. You can also do active outreach to other websites to earn backlinks, which is typically what we end up doing for our clients.
Conclusion
I hope that this video was helpful. Again, it’s not a comprehensive video on everything that you need to do for your medical weight loss clinic’s SEO. The intent was more to get you on the right path.
If you’d like to sit down and talk to me about your marketing, I’ll leave a link in the description to book a time with me. Aside from that, I recommend that you check out the next video, which is going to be on Google Ads for medical weight loss.
