PPC Case Study

Home Care

Visiting Angels franchise in major U.S. market. $68 cost per lead

visiting angels ppc


average cost per conversion

212 Leads

on a $14k ad spend


cost per conversion during our best month


This is a reflective of a typical Google Ads campaign we run for Visiting Angels franchise owners. In this case, the territory is a major market with high competition among home care agencies.

Usually, we are able to get much lower cost per conversions for Visiting Angels franchises because of the trust and their brand compared to independent home care agencies.


The first 90 days started slowly, with a cost per conversion around $100, but we promptly got this number down to around $30-$40 per conversion within 6 months.

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