PPC Case Study
Home Care
Visiting Angels franchise in major U.S. market. $68 cost per lead
$68
average cost per conversion
212 Leads
on a $14k ad spend
$32
cost per conversion during our best month
Brief
This is a reflective of a typical Google Ads campaign we run for Visiting Angels franchise owners. In this case, the territory is a major market with high competition among home care agencies.
Usually, we are able to get much lower cost per conversions for Visiting Angels franchises because of the trust and their brand compared to independent home care agencies.
Results
The first 90 days started slowly, with a cost per conversion around $100, but we promptly got this number down to around $30-$40 per conversion within 6 months.
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