PPC Case Study
Home Care
Home Helpers Franchise Driving $34 Leads
$34.78
avg cost per lead
107
Leads
~$3700
total ad spend during this period
Brief
This is a home helpers franchise owner that had become frustrated with the digital marketing company that runs the corporate website and many of the franchise owner’s Google Ads camapigns. The cost per lead was over $200, which does happen in some markets, but they wanted to see what we would be able to do to drive more profitable, qualified leads.
Results
Within the first month, we were already delivering <$60 leads, eventually hitting an average cost per conversion (call or form submission) of $34.78.
Usually, this is only possible with home care agencies with strong brands, such as Home Helpers Home Care.
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