Mike Knott

Mike Knott is a copy editor and copywriter, specializing in assisting small to medium businesses and nonprofits in the Philadelphia area with their digital marketing efforts. He’s a proud Hufflepuff and an avid gamer. You can follow him on Twitter @MJKWordNerd and learn more about him at mjkwordnerd.com.

How to Fix Rogue Text Formatting in Mailchimp

Table of Contents

Is your Mailchimp email not displaying correctly? There are several problems that can cause formatting problems in Mailchimp. Here are three of the most common causes.

3 Common Causes of Mailchimp Formatting Issues

1. How Do I Cut and Paste Without Messing Up Formatting?

Rich text editors like Google Docs and Microsoft Word add hidden HTML code to your documents. This causes issues when you paste the content into an email campaign, since email clients do not use rich text.

The best way to avoid formatting problems in emails is to write your emails directly in the client. If this is not an option for you, Mailchimp has a tool called Paste from Rich Text Editor.

The Rich Text Editor tool is located under the Content tab next to the Clear Styles button. If you click on the Paste from Rich Text Editor button, a box will pop up that you can paste the text into.

This will remove the extra HTML that is causing the formatting errors, keep things like numbered and bulleted lists and bold text, and fix any Mailchimp formatting problems that you’re having.

2. How to Fix Line Spacing in Mailchimp

Line spacing is a different issue. In order to fix this problem, you’ll have to look at the HTML code.

  1. Find the Edit icon of the section that has line spacing issues.
  2. The block’s toolbar has an HTML button. Click it.
  3. There should be a line of code that says LINE-HEIGHT. You can add it if it isn’t there.
  4. If it is there, change the px size. For example: LINE-HEIGHT: 10px.
  5. Make sure the code after it is separated by a semicolon (;).
  6. Click Save & Close.

3. Mailchimp Text Not Wrapping Around an Image

Most likely, this issue is caused by the fact that you are adding the image as a separate box from the text. Text can only be wrapped around images that are in Text, Boxed Text, and Footer blocks.

If you add the image as a separate image, there’s nothing you can do. In order for the text to wrap, you need to add the image in line with the text and adjust the position, alignment, and margins of the image.

First, choose where you want the image to be in the text. Try adding it to the beginning and the end to see what you like better. Then choose if you want it aligned right, left, or center. We recommend alternating images on the left and right.

Then you can adjust the margins to your liking. There is no right answer for how big the margins should be. Experiment and decide what you like best.

If you choose to add images this way, make sure they are small (about 100-300px) and that you preview your email to see what it looks like. It might look different from what is in the editor.

Hopefully, these three solutions have solved your Mailchimp formatting trouble. If by any chance you hit “send” before fixing them, we recommend checking these tips for handling email marketing fails.

Check out some of our other content marketing articles

Blog Spacer

Schedule a call with us