Plastic Surgery
Plastic Surgeon Case Study
Plastic Surgery
Website Redesign. Local SEO. 384% Growth in Website Traffic in 3 Months.
384%
Increase in Traffic in 3 Months
212%
Increase in Impressions Year-Over-Year
504%
in Conversions Year-Over-Year
Brief
This plastic surgery practice came to us with an outdated website built without a modern CMS, making updates and improvements difficult. The site was difficult to update, lacked conversion-focused design, and wasn’t optimized for local visibility.
The website’s core pages targeted several different locations (New Haven, Fairfield County, and the entire state of Connecticut), even though the practice was actually based in Shelton. After relocating to Trumbull and opening a second office in Bedford, NH, the practice needed a full rebuild and a local SEO reset.
Our strategy focused on two major initiatives:
- Full website redesign to modernize UX, improve conversion flow, and align with the brand’s high-end positioning.
- Targeted SEO and location expansion, including clean URL architecture, dedicated city pages, and optimized on-page content to capture search demand across Connecticut and New Hampshire.
By combining user-friendly site design with a scalable location page strategy, we built a website that didn’t just look better, it performed better.
Results
Within 90 days of launching the new website and implementing our SEO overhaul, the results spoke for themselves:
- 384% increase in total organic traffic
- 212% rise in quarterly impressions year-over-year
- 504% surge in form submissions
The new website’s improved structure and UX created a smooth, intuitive experience that encouraged more visitors to engage and convert.
The updated location targeting strategy also helped the client gain organic visibility in Trumbull and Bedford, laying the groundwork for continuous growth in both markets.