Plastic Surgeon
$32
Cost Per Lead for Liposuction
64
Leads in 1 Month
~$16
cost per lead for BBL
Brief
A plastic surgeon in Houston was looking to generate more liposuction and Brazilian Butt Lift (BBL) consultations. After discussing goals and strategy, we decided to move forward with Meta (Facebook & Instagram) Ads.
Results
Meta ads delivered immediate improvements in both cost and lead quality, with strong social engagement playing a key role in boosting performance. In just one month, the account generated 164 leads.
Performance Highlights:
- Liposuction Leads: ~$32 cost per lead
- BBL Leads: ~$16 cost per lead
- Account average: ~$20 cost per lead
- According to our client, around 70% of leads converted to consultations.
This just goes to show that when the platform and creative are dialed in, you can drive real results without blowing your ad budget.