SEO Case Study
Holistic Medicine
300% increase in organic traffic after 6 months for naturopathic doctor queries.
300%
increase in organic traffic
Page 1
for “Holistic Doctor Virginia”
8
Locations Pages Ranking on page 1 for “Functional medicine Doctor + Location”
Brief
This client runs a holistic medicine practice and wanted to expand the areas he served throughout Virginia.
He came to us after having no success ranking for keywords in his field and was seeing little organic traffic to his website.
Upon review, the website’s content was not particularly well-optimized to target the searches potential patients in his market are performing. The title and heading tags contained no mentions of the areas he was targeting and the on-page entity optimization was poor to nonexistent..
In spite of having great reviews and well produced video content, the unoptimized website failed to bring in significant traffic.
Results
Our SEO team researched how patients go about finding a holistic doctor in the client’s region, and found that “Functional Medicine Doctor” aligned best with the client’s buyer’s journey and had the highest search volume.
Just a few months after beginning, we were able to secure rankings on page 1 for “Functional Medicine Doctor + location” for all of their nearby towns and position 2 in the map results for “Holistic Doctor Virginia.”
These updates to key service area pages lead to the site seeing organic traffic increase from ~250 clicks per month to ~750 clicks per month – a 300% increase!
