You can wait for the referrals to come in.
This is a slow process, but one that will lead to your chiropractic office thriving over time.
You can do a branding campaign.
This is the traditional route that old-school chiropractors opt for. Put up billboards, advertise in the newspaper, sponsor your local little league team.
The problem with this approach is that everyone is doing it. Most of the older chiropractors in your market haven’t realized that marketing online is substantially more effective (and that’s a good thing for you).
You can hire a company that does SEO for chiropractors.
Most of the older chiropractors in your market are still stuck doing things the old way.
This means there’s an opportunity for you to get more patients through search engine optimization.
As you can imagine, there are lots of people that search on Google when looking for a chiropractor. Don’t take my word for it, however. Below is the Google Trends data on searches for “chiropractor near me:”