Hair Restoration
Other Case Study
Hair Restoration Clinic
One 1 Hour Video Recording Session Turned Into 4 Blogs — 361% Traffic Growth.
145%
Increase in Form Submissions
60%
of Site Traffic is From Blog Posts
333%
Increase in Organic Blog Traffic
Brief
Our client, a hair restoration clinic, partnered with us after seeing little to no growth in their website traffic, despite offering highly sought-after hair restoration services. Their site was generating only occasional spikes in visits, but lacked a consistent stream of new patient inquiries.
To address this, we developed a video-to-blog content strategy that turns one hour of physician-recorded video content into four blog posts per month, each selected and optimized using our proprietary BARS framework. This approach:
- Scales efficiently, producing consistent, high-quality content month after month.
- Saves resources, requiring just one hour of the doctors’ time to generate four expert-driven blog posts each month.
- Drives sustainable traffic, built to perform even in an AI-first search environment.
The result was not only a revitalization of their stagnant traffic but also a streamlined, efficient process that maximized the doctors’ time while stretching their marketing budget further.
Results
We introduced a content strategy that turned just one hour of physician time into four videos, which were then repurposed into blog posts using AI. This process allowed us to capture the doctors’ unique perspectives directly from video transcripts, creating authentic, expert-driven content that resonated with patients.
Each topic was carefully vetted through Sagapixel’s BARS framework to ensure it aligned with the buyer’s journey, had real traffic potential, was resistant to AI overview cannibalization, and wasn’t overly competitive in the SERPs. By focusing only on qualified opportunities, we built a content engine that was both scalable and sustainable.
The results were dramatic:
- Organic blog traffic grew by 333% year-over-year
- Blog traffic accounts for 60% of total site traffic
- Total organic site traffic increased by 361% year-over-year
- Form submissions rose 145% year-over-year
- Phone calls climbed 132% year-over-year
YouTube engagement and cross-platform discoverability were also strong, showing that our content is resonating with viewers.
- 51.3% Average View Percentage (APV)
- 35% of viewers discovered our content through YouTube Search
- 20% of viewers discovered our content through external sources, like the PHR site and search engine results
This strategy didn’t just drive traffic; it brought in real patients. Want results like this? Let’s talk!
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Hair Restoration / SMP Clinic
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