Plastic Surgeon

This was a brand new website for a plastic surgeon in West Chester NY & Connecticut that had just finished fellowship.

For a “your money or your life” niche like plastic surgery, it is particularly difficult to get page 1 rankings for a brand new website when Google doesn’t even know who you are. It’s even more difficult when you are located in an affluent and competitive market such as Westchester.

Lastly, we were working with the bare minimum budget that we’ll work with, meaning we needed every minute of time we spent on it to matter.

We had to:

• Create a website that would resonate with patients, driving positive user signals and conversions
• Write NLP-optimized procedure pages optimized for local search
• Develop a review acquisition strategy to support our GBP optimization
• Figure out a way to acquire backlinks without having a budget for outreach