Dentist Case Study
Orthodontist
From Stagnant Traffic to Dramatic Increases Following On-Page Optimizations
300%
Increase in Organic Traffic
#3
for Lingual Braces in Philadelphia
2x
Organic Traffic 1 month after starting with client and making ‘quick” changes
Brief
The client is a veteran orthodontist that has had a website for over 20 years, but had never seen success working with SEO agencies in the past.
No unbranded keywords on page 1.
During our discovery call, we learned that the site did not follow SEO best practices.
All major service pages were missing Geomodifiers to make them relevant to local searches. Schema missing throughout the website. No thought given to internal linking.
Results
Working with the owner of the practice, we revised several pages, products and the layout of the website to implement basic best practices.
Within one month of working with this client, we were able to almost double organic traffic to this site, from 30 avg organic clicks per month to 60.
This additional traffic was consistent but recently saw another jump that nearly doubled the traffic again, to ~120 clicks in the following month.
This is the result of our further focus on optimization of service pages and managing to secure #3 on Google for “Lingual Braces Philadelphia” – one of the key services the client wanted us to prioritize.