Plastic Surgery
Plastic Surgeon Case Study
Plastic Surgery
Turning Local SEO Into Results: +130% Traffic and 511% More Impressions
130%
Monthly Traffic Increase
86%
Increase in Key Events 6 Months over 6 Months
7
Priority Services on Page 1 in Sugar Land
Brief
This plastic surgery practice came to us seeking more consistent organic growth and stronger local visibility. Despite offering in-demand procedures, their website wasn’t ranking for high-intent terms in target locations, and traffic had plateaued.
Competing practices were appearing in both the map pack and top organic results — but our client was nowhere to be found. On top of that, the site’s outdated design and structure made it difficult to convert visitors or support long-term SEO growth.
Our focus was clear: modernize the website, improve conversion flow, and execute a targeted local SEO strategy to help the practice stand out in competitive local searches and attract a steady stream of qualified leads.
Results
We focused on improving visibility for high-value procedures and strengthening local authority through targeted SEO and conversion-focused updates. Service pages were rewritten around high-intent keywords, internal linking was improved to build topical relevance, and key UX and technical fixes helped boost engagement and crawlability.
The impact was immediate:
- 130% increase in traffic year over year
- 500%+ increase in impressions
- Top-half page 1 rankings for core procedures including Mommy Makeover, Tummy Tuck, BBL, and Fat Transfer
- 86% increase in key events (form submissions and calls) over six months
Most importantly, organic leads have remained consistent month after month, giving the practice a predictable, sustainable pipeline of new patients.
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