Plastic Surgeon
Plastic Surgeon Case Study
Plastic Surgery
More Conversions, Higher Rankings, Stronger Visibility — Despite Lower Overall Traffic
98%
Increase in Contact Form Submissions from Non-Blog Pages
#5
Ranking for Mummy Makeover London from #12
30%
Increase in Non-Branded UK Traffic to Service Pages
Brief
This plastic surgery clinic had built an impressive online presence through a vast library of educational blog content. For years, that content drove steady traffic and inquiries — patients could find an answer to nearly any question before booking.
However, when Google’s AI Overviews were rolled out, informational traffic began to decline. The clinic needed a strategy that adapted to changing search behavior and refocused visibility on the pages that actually convert.
Our goal was clear: shift the focus from informational content to high-intent service pages, strengthen rankings for key procedures, and increase qualified traffic from patients ready to book.
Results
We focused on what mattered most — the high-value procedures that drive the clinic’s business. Pages like BBL + City, Tummy Tuck + City, and Mummy Makeover + City were rewritten, streamlined, and internally linked to strengthen authority.
Within weeks, rankings began to climb:
- 98% Increase in Contact Form Submissions from Non-Blog Pages
- 30% Increase in UK traffic to non-blog pages
- #5 Ranking for Mummy Makeover London from #12
While total site traffic decreased by around 34%, performance for priority procedure pages improved significantly. Conversions held strong, UK traffic increased 30%, and procedure pages continued to attract more high-intent visitors — proof that focusing on fundamentals like relevance, clarity, and user intent still drives lasting results, even in a changing search landscape.
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