Private Equity Firm
Other Case Study
Hair Restoration
Hair Restoration Growth: +84% Leads, +18% Video Views, and 60% of SMP Location Keywords On #1
84%
Quarterly Increase in “Contact Us” Form Fills Year-Over-Year
18%
Quarterly Increase in Completed Video Views Year-Over-Year
60%
of Scalp Micropigmentation Location Keywords in Position 1
Brief
This Maryland hair restoration clinic needed higher-quality conversions and stronger local visibility.
We focused on targeted on-page optimization, service-page refinements, and localized SEO updates across priority markets.
The outcome was improved engagement and dominant rankings in key Maryland locales.
Results
We refreshed the service pages to match what clients were actually searching for, added short explainer videos to keep visitors engaged, and expanded local visibility in key cities and the surrounding areas of Maryland and DC.
We also optimized their Google Business Profile to increase visibility in both Google Maps and local search results for non-branded queries.
Once those updates went live, the impact was easy to see:
- +84% year-over-year increase in Contact Us form fills
- +18% rise in completed video views, with users staying longer on pages featuring videos
- Priority blogs moved from page 2 to page 1
- 60% of SMP + location keywords now rank in position 1 with some showing up regularly in Google AI Overviews
- GBP nonbranded traffic up 10%, with top-3 local pack visibility
- YouTube videos surpassed 100 views with 60%+ audience retention
CTR doubled, and new featured snippets boosted the brand’s visibility and trust.
All together, these wins built stronger authority, better visibility, and a steady rise in qualified leads.