HRT Doctor & Medical Weight Loss

When this client first partnered with us, they already had strong branded visibility (patients were finding them by name), but they weren’t showing up for the service-related, high-intent keywords that also drive new patient inquiries.

The site was limited to a single “Services” page that lumped all offerings together and offered no location targeting. This meant the practice was missing major opportunities to rank for searches like “hormone replacement therapy near me” and “medical weight loss in [city].”

We developed a location page strategy with optimized, user-focused content to help the practice compete locally for its highest-value services.

Here’s what we did:

• Built dedicated service pages for HRT, menopause therapy, and medical weight loss, each optimized for conversions and keyword relevance.
• Improved on-page UX to increase engagement and lead capture.
• Created localized landing pages for surrounding service areas to expand visibility.
• Optimized the Google Business Profile to strengthen local maps rankings.

The result was a rapid climb in rankings, non-branded traffic, and conversion volume across every major service line.