Dermatology, Other Case Study

Dermatology

56% Decrease in Cost Per Lead in 3 Months for a Dermatologist

~$84

Avg Cost Per Lead

79.5%

Increase in Conversion Rate

171%

Increase from 32 Leads in month 1 to 87 in Month 3

Brief

After managing their Google Ads in-house, a Dermatologist began to see a steady decline in performance toward the end of 2024. Lead volume dropped and costs climbed, prompting them to reach out to us in early 2025 for help turning things around.

Results

Over the following three months, we restructured their account to better allocate spend across their services. We launched new, conversion-optimized landing pages, rewrote all ad copy to improve click-through rates, and significantly reduced wasted spend through a rigorous negative keyword strategy.

Performance Highlights:

Average Cost Per Lead: ~$84 (Down from ~$148)
Cost Per Lead Reduction: 56% decrease over 3 months
Conversion Rate Improvement: 79.5% increase
Click-Through Rate: 33% increase
Lead Volume: Increased from 32 in Month 1 to 87 in Month 3 (171% increase)

This case shows how more thorough account management, better messaging, and a team adept in CRO can revive an underperforming campaign, especially when a DIY approach has hit its limit.