Medical Spa
Med Spa Case Study
MedSpa
In a year's time, the client saw 450% increase in conversions from organic traffic. Within a year, organic search powered a 450% increase in conversions for Botox and hyperpigmentation services.
450%
Increase in Key Events Quarter over Quarter
98%
Increase in Traffic to Botox & Fillers Pages Quarter over Quarte
134%
increase in organic traffic to Hyperpigmentation pages
Brief
When this Charlotte, NC-based med spa client began working with us, they had service pages that had not been optimized and they did not have any location pages.
We created new services pages for high-intent keywords including botox, hyperpigmentation, and medical weight loss. Based on those pages, we created a series of location pages to address high demand areas surrounding.
We also identified that Botox and Fillers queries were fairly low competition, allowing us to combine both services onto one location page, saving time and budget for our client without sacrificing rankings.
Results
After optimizing our service page content and developing a new page template that provided a better user experience, we saw a significant increase in organic traffic and conversions in the surrounding areas.
For botox and hyperpigmentation, our location page campaigns have been a resounding success, increasing both organic traffic 74% and 134%, respectively.
But the most important signal is the gains seen in conversions (450% increase in key events Q/Q).