Other Case Study
Medical‑Aesthetic Training and Entrepreneur Support Network
In just 30 days, we generated 184 qualified leads at an average cost of $12.67 per lead, proving the power of targeted Meta ads to drive consistent, high-quality conversions quickly.
184
Qualified leads generated in the first 30 days
$12.67
Average cost per lead (CPL) across 4 campaigns
12%
Conversion Rate – Achieved well above average industry standard conversion rate
Brief
Because of the niche audience, organic search and Google Ads weren’t ideal channels. Instead, we aimed to reach qualified prospects—nurse injectors seeking advanced training and professionals looking for entrepreneurial support—before they began actively searching.
We built dedicated landing pages for both offers, crafted clear, conversion-focused messaging, and launched targeted Meta campaigns with tailored creative to capture attention and drive action.
Results
Ads for the client’s nurse injector training program—a two-day, $3K+ course—generated 27 qualified leads in the first week at an average cost of ~$11.50 per lead. Shortly after, campaigns for the support network began, producing 30 leads in the first week at an average CPL of ~$10.25
After one month, both campaigns combined for 184 total leads at an average CPL of $12.67—including 96 leads for injector training (~$13 CPL) and 88 for the support network (~$12.50 CPL).
Performance Highlights:
- 184 qualified leads in 30 days
- Average cost per lead: $12.67
- Zero spam or low-quality submissions reported
- Multiple confirmed sign-ups within the first week
This campaign showcases how a strategic focus on paid social, supported by precise audience targeting and conversion-optimized creative, can effectively reach qualified prospects for specialized, high-value offers that aren’t well served by search-based channels.
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