$14
Cost Per Lead for Botox LipFlip
$32
Cost Per Lead for General Botox
367
Leads in 4 Months
Brief
An established med spa was looking to expand its reach and increase bookings for its injectors, with a specific focus on Botox treatments. In early 2025, they partnered with us to develop a more efficient and cost-effective lead generation strategy using Meta (Facebook and Instagram) ads.
Results
We developed tailored ad creatives and landing pages for both Botox Lip Flip and general Botox services to better connect with the right audiences. To improve lead quality and campaign performance, we also integrated enhanced conversions, which allowed Meta to more accurately link phone calls and form submissions back to our ads. This gave the platform better data to optimize delivery, helping us lower costs and increase lead volume.
Performance Highlights:
- Botox Lip Flip Leads: $14 Cost Per Lead
- General Botox Leads: $32 Cost Per Lead
- Overall Average Cost Per Lead: $17
- Lead Volume: 367 Botox Leads in 4 Months
By combining strategic targeting, effective creative, and accurate lead tracking, we helped ensure their injectors’ calendars stayed consistently booked.
