SEO Case Study
Home Care
Turned around organic rankings for owner of Visiting Angels franchise
23 Towns
with top half of page 1 rankings
90 Days
to deliver results
#1
Rankings for “caregivers near me” in 14 towns
Brief
This client was at the bottom of page 1 for his services everywhere other than the main town where his office is physically located. A review of the content found rudimentary on-page SEO and internal linking, which we agreed to address. There were also several attractive cities in his market lacking pages. Given a website with domain metrics such as Visiting Angels’, there’s no excuse for this.
Results
We started by overhauling the internal linking of the website, including deleting a number of unnecessary pages not targeting priority keywords that were simply diluting the flow of PageRank to the important “home care + city” pages.
We also rewrote and optimized his service pages using our process for on-page SEO (see here). Within three months, his service pages were ranking in their rightful place towards the top of page 1, outranking other providers such as Home Instead and Comfort Keepers.
