SEO Case Study
Healthcare
Brought Brand-New Telemedicine Client to 38k+ Monthly Visitors
#1
“online ______ treatment” within a mo.
~40k
Monthly visitors within a year
Lowest CPA
Of any marketing channel, including social & PPC
Brief
This was a telemedicine startup competing against major players in the competitive healthcare space. Our competition included websites spending millions of dollars on social media ads, as well as established players with Domain Rating (DR) 70+ websites.
We decided to undertake a content marketing strategy targeting keywords on the buyer’s journey for someone that is investigating treatments and diagnosis of a specific condition.
We also optimized the home page to attempt to rank for “online _______ treatment” and performed a technical audit.
We also began link building for the brand.
Results
Within a month, we were ranking #1 for their target “online ______ treatment,” resulting in organic search being the marketing channel with the lowest CPA for the company.
Organic traffic grew steadily during our engagement, hitting around 40k visitors/mo within a year.
We also oversaw an overhaul of the website and a migration from Wix to WordPress, which was accomplished without seeing a decrease in organic traffic.
